PepsiCo Goes Innovation Hunting With 20 Tech, Media Start-Ups During Two-Day PepsiCo10 Summit

PepsiCo brand and marketing teams to select partners for pilot activation programs from among 20 presenting entrepreneurs

PR Newswire -- July 27, 2010

PURCHASE, N.Y., July 27 /PRNewswire-FirstCall/ -- PepsiCo today called on 20 promising start-ups in technology, media and communications to present at the inaugural PepisCo10 Summit, the second phase of the company's new innovation incubator program and a gathering of PepsiCo brand and marketing teams, agency partners and venture capitalists. The 20 presenting entrepreneurs are vying to earn a spot as one of the PepsiCo10, to be matched with industry mentors and to activate pilot programs with PepsiCo brands. For more information on PepsiCo10, visit

Among the top start-ups are several connected TV technologies, a popular trend in media convergence; mobile couponing solutions, a still mostly unrealized consumer engagement point for consumer packaged goods companies and retailers; and niche social networking platforms that bring consumers together around common interests like music and sports.

"The top 20 PepsiCo10 finalists are incredibly talented and creative--an energizing source of outside innovation that we welcome into our organization," said Seth Kaufman, Director of Media Strategy and Investment for PepsiCo North America Beverages. "We look forward to hearing their proposals and partnering with them to inspire new approaches and opportunities to engage our consumers and retail partners."

Entrepreneurs were asked to focus PepsiCo10 submissions on one of four innovation segments: social media, mobile marketing, place-based and retail experiential marketing, or digital video or gaming. In addition to presentations from five of the 20 finalists in each of the four categories, Summit attendees will hear from category visionaries:

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