Everything Channel's IPED Research Addresses Best Practice Needs with Year Long Channel Masters Program

Everything Channel's IPED Research Addresses Best Practice Needs with Year Long Channel Masters Program

2010 Channel Masters Program Provides Senior Channel Managers Exclusive Access to Industry Research, Networking Opportunities and Interactive Learning Tools

PR Newswire -- July 22, 2010





FRAMINGHAM, Mass., July 22 /PRNewswire/ --Everything Channel's IPED business, announced the successful kick off of the 2010 Channel Masters Program. The year-long program began June 22nd with a three day live event, the only of its kind to arm senior sales, marketing and channel managers with the latest data and best practices to optimize channel performance and accelerate partner revenue. Attendees noted hearing from IPED about market trends and dynamics, networking with colleagues and participating in interactive workshops used to secure feedback in real-time were among the most valuable opportunities. In addition to the live event, Channel Masters participants also have the exclusive opportunity to access extensive IPED channel research and hear real world examples from top solution providers.



Gaining and growing market share in today's IT marketplace depends on a vendor's ability to design, execute and measure a channel strategy that is different from competitors. With that in mind, Channel Masters offers a tailored program to educate participants on solution provider business models to more effectively do their jobs, identify and resolve major business challenges and better serve their companies.



The program also features "Channel Navigator," a unique, interactive business simulator used as a learning mechanism to help vendors better understand solution provider business models and includes custom applications specifically designed to help vendors work through major business decisions. Plus IPED offers monthly channel intelligence webinars featuring exclusive research to help members refine their channel strategies throughout the year.



2010 continuing education topics will include: