India's Pricol Inks Strategic Tech Alliance with Californian Connected Vehicle Startup Sibros

Partnership aims to deliver Deep Connected Vehicle Solutions in the Indian and ASEAN markets

Pricol Limited (BSE: 540293; NSE: PRICOLLTD), one of India’s leading automotive technology companies, today announced a strategic technology partnership with Sibros Technologies, Inc., a California based award winning company providing Over-the-Air (OTA) connected vehicle software systems for OEMs worldwide, to deliver Deep Connected Vehicle Solutions in the Indian and ASEAN markets.

Sibros’ connected all-in-one platform will complement Pricol’s suite of products on Driver Information Systems (DIS) and Telematics to offer end-to-end solutions to the OEMs. Also the cloud based platform of Sibros combined with the next generation products of Pricol will enable features such as OTA software and firmware updates, vehicle data insights for analytics, diagnostics and troubleshooting for the OEMs to make the best use of the connected solutions.

Commenting on the partnership, Mr. Vikram Mohan, Managing Director, Pricol Limited said, “Connectivity and innovative mobility services are critical components of our strategy to enable software-powered products and solutions for our customers. We believe that the next generation of connected vehicles will be software and data-intensive, and will require a comprehensive suite of cloud and in-vehicle software to introduce new features and keep them updated to maximise performance, efficiency, safety and security. In Sibros, we have found an ideal partner who brings the best of Connected Vehicle suite of solutions with a global perspective.”

“We are excited to join forces with Pricol in complementing their Driver Information Systems and Telematics products to offer end to end solutions to the OEMs. Pricol is a very strong player in the Indian market, and we intend to bring together complementary products, strong domain expertise, cutting edge technologies and qualified teams to create deep connected vehicle solutions,” says Mr. Hemant Sikaria, CEO & Co-Founder, Sibros Technologies, Inc.

Image credit - www.sibros.com

 
The Sibros Deep Connected Platform (DCP) is a vertically integrated vehicle-to-cloud system combining market leading embedded firmware and SaaS applications that enable 3 core pillars for connected vehicle success. The company recently raised $70 million through Series B funding led by Energy Impact Partners (EIP) with participation from Google, Qualcomm Ventures, Fontinalis Partners, Iron Pillar and existing investors Nexus Venture Partners and Moneta Ventures.

About Sibros

Sibros powers the connected vehicle ecosystem with its Deep Connected Platform (DCP) for safe and secure deep software updates, data collection and diagnostics in one vertically integrated system. DCP supports the majority of vehicle network architectures right out-of-the-box and is built to the most rigorous safety, security and data privacy standards in the world, such as ISO 26262 (Functional Safety), GDPR and WP.29. Sibros empowers OEMs to reduce recalls and warranty claims and create dozens of use cases spanning fleet management, predictive maintenance, usage-based insurance, owner personalization and beyond. Most recently, Sibros was named 2021 Connected Car Platform of the Year by IoT Breakthrough Awards. Founding team members come from rich experience in companies like Tesla, Uber, Faraday Future, GM, etc. https://www.sibros.com

About Pricol

Pricol Limited is one of India’s leading automotive technology companies headquartered in Coimbatore. Pricol commenced its operations in the year 1975 in Coimbatore, South India and today it strides as a reputable global brand in the automotive component and products business, highly recognized by top automotive OEMs across the world. The company carries out its business and operations in Driver Information Systems and Sensors, Pumps and Allied Products, Telematics and Wiping Systems catering to leading automotive OEMs in Two / Three Wheeler, Passenger Vehicles, Commercial Vehicles, Farm Equipment and Off-Road Vehicles across India and in International Markets (45+countries) with 2000+ product variants.

Today the company has 7 manufacturing plants across Coimbatore, NCR, Pantnagar, Pune and Sricity, 1 subsidiary manufacturing plant in Satara, 1 manufacturing unit in Indonesia; and 2 international offices in Tokyo and in Singapore. Pricol Group is powered by 5000+ strong, dedicated workforce which resolutely pursues the mission to be PASSIONATE, SUSTAINABLE, DYNAMIC and EVOLVING. The logo addresses the synergistic relationship between the four stakeholders (Customers, Employees, Shareholders and Suppliers) working in a convergent manner in order to create value for each other. As, Indian markets are on the flow to march towards Electric Vehicles manufacturing, Pricol has already switched its gear to be EV ready across its product verticals. http://pricol.com

Deep Connected Vehicle Platform Sibros to Accelerate Adoption of Advanced Vehicle Connectivity Solutions on AWS

• Sibros is announcing its collaboration with Amazon Web Services (AWS).
• It's important because it will accelerate the demand for OTA software updates and innovations needed for the automotive industry through its embedded in-vehicle offerings. Sibros solves two problems:
• OTA software updates
• Data collection
• Since virtually everything in the vehicle is now connected and controlled by software, important vehicle updates are available OTA, and also proactively to prevent any recalls, etc.
• The Sibros platform collects high-quality, useful data, rather than everything from the vehicle; OEMs can determine what data to collect based on events that are happening.

Image ~ www.sibros.tech

Deep Connected Vehicle platform company Sibros, announced today its collaboration with Amazon Web Services (AWS) to accelerate the adoption of its advanced connectivity offerings for the global automotive industry. 

Sibros offers one of the world's first Deep Connectivity Platform for orchestrating total vehicle Over-the-Air (OTA) software updates with real time data logging, fleet/service management, diagnostics and artificial intelligence (AI)-powered analytics. The platform also securely manages all in-vehicle software and data between vehicles, networks and the cloud from R&D to end-of-life, to enable the connected vehicle ecosystem of the future. This deep connectivity approach empowers vehicle makers to address hundreds of connected vehicle use cases and remedy software/electronic defects, both remotely and at scale using a single system.

The AWS Partner Network (APN) recognizes companies who are building and deploying customer applications using AWS services. Through this new collaboration, Sibros can now be discovered in the AWS Partner Solutions Finder and will participate in various joint marketing activities and events tailored for automakers.

Sibros has enabled its embedded in-vehicle software offerings with AWS leveraging AWS IoT, Amazon Relational Database Service (Amazon RDS), Amazon Simple Storage Service (Amazon S3), AWS Machine Learning services, Amazon CloudFront, and other AWS products. The solution has been designed to scale from R&D fleets of 10 vehicles to production fleets of over 10 million vehicles with ready-to-run SaaS applications and a 1-click reference architecture. 

"The continued growth of connected vehicles and autonomous development is accelerating demand for new mobility solutions from predictive maintenance for fleets to advanced driver assistance system (ADAS) development," said Bill Foy, Director of Automotive, Amazon Web Services, Inc. "We're delighted to be working with Sibros and their automotive solutions. With over 300 million connected vehicles globally sold, hundreds of million lines of code, increasing complexity, and the growing frequency of recalls, our automotive customers are on alert to verify the quality and security of vehicle software to ensure driver safety." 

"With this expanded relationship, automotive customers can now rapidly deploy one of the world's most advanced vehicle connectivity solutions that's been optimized to run on their existing cloud infrastructure, tools and investments," said Xiaojian Huang, Vice President of Software for Sibros. "We look forward to bringing the combined automotive industry expertise of both Sibros and AWS to global automakers who are seeking to take their vehicle connectivity, software and data capabilities to the next level," added Huang. For more information on the Sibros Deep Connectivity Platform, visit www.sibros.tech.


About Sibros

Sibros offers the world's first Deep Connectivity Platform for whole-vehicle OTA software updates, live data collection and AI-powered analytics in a single system. The platform also securely manages all in-vehicle software and data between vehicles, networks and the cloud to enable the connected vehicle ecosystem of today and tomorrow. This transformative software-first approach empowers vehicle OEMs to address hundreds of connected vehicle use cases spanning service/fleet management, predictive maintenance, personalization, data monetization and beyond. To learn more about how Sibros is empowering OEMs to deliver never-before-available Connected Vehicle services at scale please visit https://www.sibros.tech/.

Deep Connected Vehicle platform Sibros Raises $15 Mn in Funding led by Nexus Venture Partners

• Founders grew up in India and have built a formidable presence in the global automotive industry 
• Sibros is working with India's foremost automotive OEM leaders - top makers of 2, 3 & 4 wheelers
• Use of capital will include expanding our team and presence in India (specifically Pune and Bangalore) 
• Sibros' technology is playing a crucial role in the future of India's fast growing automobile and mobility market by enabling never-before-available connected services, features and use cases - The Indian automobile market is one of the fastest growing markets globally (as per WEF report), India policy and mobility trends are driving a rapid adoption of xEV (hybrid to full EV), EV charging infrastructure, etc (e.g. National Electric Mobility Plan 2020), As such India is very uniquely positioned to become one of the largest EV markets by 2030

Deep Connected Vehicle platform company Sibros, announced today it has closed $12 million in Series A funding, bringing total capital raised to over $15 million. The round was led by Nexus Venture Partners with participation from Moneta Ventures and Twin Ventures. The funds will be used to expand Sibros’ product offerings, customer engagement and core teams in Silicon Valley and beyond.

The Sibros platform connects and manages all vehicle software inventory and configurations to orchestrate full in-vehicle firmware updates as well as deep data collection from every sensor and component for advanced analytics. This deep vehicle-to-cloud approach enables automakers to use one system for all use cases, from delivering new connected apps and services to addressing software/firmware defects and critical updates — entirely over-the-air (OTA) and at programmatic scale.

As automakers cope with rising costs and falling consumer demand, they must innovate new business models while controlling easily preventable costs. In 2019, OEMs experienced a record-setting number of electronic component and software related recalls that impacted 15.1 million vehicles for the US market alone, up 30% year-over-year, signaling a growing challenge for automakers in years to come with the rise of electric and autonomous vehicles.

Hemant Sikaria, Sibros CEO

“The acceleration of the software-defined vehicle has thrown automakers into a chaotic new maze of software and data management complexity,” said Hemant Sikaria, CEO of Sibros. “In order to stay ahead and enable new functionalities, OEMs must adopt a software-first approach throughout the entire vehicle lifecycle. Sibros is privileged to have the trust of our customers to help drive this charge.

The backbone of the Sibros platform is its Secured Deployment Manager for performing customizable software campaigns, fleet management and systematic software/firmware rollouts via an all-in-one User Interface. Features include the ability to send OTA calibrations to electrical components, update vehicle configurations, improve diagnostics and perform predictive failure detection, as well as enabling new connected services such as usage-based insurance, driver personalization or in-vehicle payment for goods and services for food, parking and tolling.

Product Visual - OTA Software Deployment-Sibros

“Sibros has grown rapidly in a short time by building a unique software platform to help global automakers adapt to transportation mega-trends that are reshaping our global economy,” said Abhishek Sharma, Principal at Nexus Venture Partners. “We are thrilled to support this highly experienced team doing important work to support the future of mobility. 

About Sibros 

Led by a team of former Tesla, Faraday and Uber engineers, Sibros’ mission is to connect and manage the software and data for every vehicle throughout the entire lifecycle, from R&D to end-of-life. The company’s Deep Connected Vehicle platform enables advanced OTA software updates and vehicle data collection for every ECU, software inventory management, preventive maintenance and more from a single solution. Sibros empowers OEMs to remedy non-trivial software and hardware defects, control warranty reserve costs and monetize new connected vehicle apps and services. For more information on the Silicon Valley-based company, visit www.sibros.tech.

About Nexus Venture Partners 

Nexus Venture Partners is a leading early-stage venture capital firm partnering with extraordinary entrepreneurs building product-first companies. With $1.5B under management, Nexus operates as one team across the US and India. The Nexus family includes Aryaka, Biz2Credit, Cloud.com, Clover Health, Delhivery, Druva, Gluster, H2O.ai, Hasura, Headspin, Kaltura, Mezi, Observe.ai, OLX, Paysense, Postman, Pubmatic, Rancher, Snapdeal, Unacademy, Whitehatjr, and Zomato. For more information, visit