Showing posts with label Martech. Show all posts
Showing posts with label Martech. Show all posts

Ex-Pixis CEO Neel Pandya’s Climaty AI Raises $2M to Fuse Climate and Marketing Tech

Ex-Pixis CEO Neel Pandya’s Climaty AI Raises $2M to Fuse Climate and Marketing Tech
  • Neel Pandya–led startup will leverage the funding to accelerate its Agentic AI ecosystem and expand globally, delivering carbon-conscious marketing solutions to brands and agencies.

Climaty AI, the world’s first CliMarTech (Climate + Marketing Technology) company founded by former AI startup CEO Neel Pandya,has raised $2 million in early-stage funding to accelerate its vision of building carbon-conscious marketing solutions powered by Agentic AI. With over two decades of experience across L’Oréal, Vodafone, GroupM, and as the former CEO of Pixis, where he helped scale the company to a $225M-funded global brand, Neel brings deep expertise at the intersection of marketing, AI, and technology. The round was led by Turbostart, a global venture capital and accelerator fund, along with participation from leading AI experts and angel investors.

Global advertising spend has crossed $1 trillion. However, nearly 37% is lost to ineffective targeting, weak creative, and duplication. Climaty AI addresses these inefficiencies with their Agentic AI ecosystem, a self-optimizing marketing infrastructure that learns continuously, adapts to goals in real time, and orchestrates campaigns end-to-end with human oversight built in.

Climaty’s four Agentic AI-powered media agents — Campaign Builder, Creator, Optimizer, and Analytics — are designed to transform the way the industry works by removing manual inefficiencies, giving back media planners their valuable time to focus on strategy, and enabling agencies to deliver faster, more precise outcomes. This means greater transparency, smarter campaigns, and measurable results with sustainability built in — creating a win-win future where performance and responsibility go hand in hand.

With this early-stage funding, Climaty AI will advance its proprietary Agentic AI tech stack and expand its footprint across APAC, EMEA, the UK, and North America, where demand for sustainable and high-performance marketing is surging.

Ganesh Raju, Founder, Turbostart, said, “Marketing platforms of the future will combine performance with accountability. Climaty AI is shaping this new standard with CliMarTech and Agentic AI. We’re excited to support this journey from India to the world.”

Neel Pandya, Founder & Global CEO, Climaty AI
Neel Pandya, Founder & Global CEO, Climaty AI

Neel Pandya, Founder & Global CEO, Climaty AI, added, “The most successful brands will treat accountability as a driver of performance. Agentic AI and sustainability are at the core of everything we do at Climaty AI.”

Climaty AI has shown early traction with a pilot for Opella, enhancing marketing efficiency while minimizing carbon footprint. Its solutions have been tested successfully across EdTech, Consumer Healthcare, Automotive, and CPG sectors, highlighting relevance across diverse marketing environments.

HCLSoftware Launches AI-First MarTech Platform ‘Unica+’ to Power India’s Intelligence Economy

HCLSoftware Launches AI-First MarTech Platform ‘Unica+’ to Power India’s Intelligence Economy

HCLSoftware, a global leader in enterprise software, today announced the launch of HCL Unica+ in India, an AI-first MarTech platform designed for the Intelligence Economy. Unveiled at the ET MarTech+ Summit & Awards 2025, this platform marks a major step toward helping Indian businesses deliver hyper-personalized, data-driven marketing at scale.

In a market with over 800 million internet users, where attention is a scarce commodity and trust is the new currency, HCL Unica+ is the game-changer. It’s built to address the unique challenges of India’s diverse, multi-lingual landscape, enabling brands to connect with a digital-native population that expects relevance at every touchpoint.

We’re moving beyond the Attention Economy into the Intelligence Economy,” said Rajesh Iyer, Executive Vice President & Portfolio General Manager, Business & Industry Solutions, HCLSoftware. “HCL Unica+ is the force multiplier for this shift. It’s not just about reaching customers; it’s about leveraging context to get it right every time, at every touchpoint. We're giving Indian marketers the power to leverage deep customer insight to deliver meaningful moments.

The platform is already powering one of India’s top financial giants, managing 500 million customer accounts across 1.4 billion potential touchpoints in 28 languages. This proves the solution can handle the most demanding, large-scale challenges.

As India’s MarTech industry is set to soar to nearly $94 billion by 2030, HCL Unica+ is uniquely positioned to help enterprises capitalize on the future of marketing — one where precision, personalization, and performance are powered by AI.

In today’s market, it’s not just about volume, it’s about precision,” said Rajiv Shesh, Chief Revenue Officer, HCLSoftware. “HCL Unica+ redefines customer experience by helping marketers understand evolving customer needs and deliver experiences that build real trust.”

Sidhant Khanna, SVP, IndusInd Bank, said, “In today’s always-on world, reach isn’t enough, it’s about relevance. With AI-powered insights, we can finally anticipate customer needs, cut through the noise and deliver the kind of hyper-personalized experiences that build real trust and lasting growth.”

HCL Unica+ isn’t just a re-skin of legacy MarTech. It’s an AI-first, data-driven, integrated marketing automation platform purpose-built for the Intelligence Economy,” said Harish Padmanabhan, Director – Global Partnerships, Xerago. “By embedding Agentic AI directly into the workflow, HCL Unica+ reimagines the MarTech stack around real-time decisioning and precision targeting for today’s enterprise. Xerago is proud to partner with HCLSoftware in delivering this groundbreaking platform, driving rapid ROI, future-ready agility, and responsible, AI-driven growth for leading brands.”

HCLTech is a global technology company, home to more than 223,000 people across 60 countries, delivering industry-leading capabilities centered around digital, engineering, cloud and AI, powered by a broad portfolio of technology services and products. We work with clients across all major verticals, providing industry solutions for Financial Services, Manufacturing, Life Sciences and Healthcare, High Tech, Semiconductor, Telecom and Media, Retail and CPG and Public Services. Consolidated revenues as of 12 months ending June 2025 totalled $14.0 billion. To learn how we can supercharge progress for you, visit hcltech.com.

About HCLSoftware

HCLSoftware is a global leader in software innovation and the software division of HCLTech. We develop, market, sell, and support transformative solutions across various industries, including business and industry, intelligent operations, total experience, data and analytics, and cybersecurity. Our commitment to customer success and our core values of integrity, inclusion, value creation, people-centricity, and social responsibility drive us to deliver best-in-class software products that empower organizations to achieve their goals. With a rich heritage of pioneering spirit, HCLSoftware serves more than 20,000 organizations, including a majority of the Fortune 100 and almost half of the Fortune 500. Learn more about how we can help you achieve your goals at www.hcl-software.com.

NFTICALLY Raises $1 Mn in Funding Led By Spartan Group and Polygon Ventures

NFTICALLY Raises $1 Mn in Funding Led By Spartan Group and Polygon Ventures
  • NFTICALLY raises investments from Spartan Group, Polygon Ventures, Blockchain Founders Capital, Mafatlal family office, and Bollywood producer Subhash Ghai in equity round. 
  • Since the announcement of Gamified Social E-Commerce & Brand Engagement Metaverse ecosystem COMEARTH in June’22, it has on boarded brands such as Polygon, CEAT, Metro Brands, Zipmex, BollyCoin, and Zee Studios. 
  • NFTICALLY plans to ramp up hiring and invest more in research and development as it works towards building a seamless infusion of NFTs and Metaverse in all major industries
NFTICALLY, a Web3 ecommerce Martech platform, has raised $1 million in an equity funding round led by Spartan Group and Polygon Ventures. The company will use the funds to expand COMEARTH, the world's first Gamified Social E-Commerce & Brand Engagement Metaverse ecosystem. Blockchain Founders Capital, Mafatlal family office, and Bollywood producer Subhash Ghai also participated in the funding round.

The company plans to use the funds to double down on its technology stack as it builds COMEARTH, a Metaverse platform. NFTICALLY also plans to ramp up hiring and invest more in research and development as it works towards building a seamless infusion of NFTs in all major industries, such as e-commerce, manufacturing, healthcare, and more.

"We’re extremely glad for the continuous support and interest that our investors have shown in us. With this round, we welcome the teams of Spartan Group, Blockchain Founders Capital, Mafatlal Family Office and Bollywood producer Subhash Ghai on COMEARTH as our key partners. With this, we will aim to utilize the funds to create awareness about NFTs. Currently, it has become crucial to spread the word about NFTs and help everyone understand their validation while taking on the negative rumours around the ecosystem," said Toshendra Sharma, CEO of NFTICALLY.

"In June’22, we announced the world's first Gamified Social E-Commerce & Brand Engagement Metaverse ecosystem COMEARTH. The private beta version of the platform has grown significantly since then, with brands such as Polygon, CEAT, Metro Brands, Zipmex, BollyCoin, and Zee Studios, among many others, jumping on the bandwagon. We are soon announcing the public version and are bullish on COMEARTH's growth in the coming months," he added.

"By investing in NFTICALLY, we are working to push the boundaries of metaverse engagement. We find ourselves increasingly impressed by COMEARTH's unique position and its ease of use that make it well suited to bring brands, influencers, and masses into web3" stated Sagar Barvaliya, VC at Blockchain Founders Capital.

NFTICALLY, founded by Toshendra Sharma and Rohendra Singh, enables users and organizations with no technical knowledge to build their own white-label NFT marketplace. On these marketplaces, organizations can let their users create, exchange, and buy non-fungible tokens (NFTs). The platform also supports a ton of native integrations, including Shopify, Google Analytics, Mixpanel, Mailchimp, Zapier, etc.

The company also provides a free Web3 academy and organizes webinars with global Web3 experts, in addition to running informative newsletters, blogs, and Twitter Spaces to provide more information about the NFT ecosystem. The company's clientele includes prominent platforms such as BollyCoin, Mafatlal Industries, THIZZ Entertainment, Merchit, Zixel by Zipmex, and SporteNFT Marketplace.

Prior to this round, NFTICALLY saw the backing of several angel investors, including Jaynti Kanani (Polygon Labs), Sandeep Nailwal (Polygon Labs), Surojit Chatterjee (Ex-Coinbase), Nitish Mittersain (Nazara Games), Gaurav Munjal (Unacademy), and Sujeet Kumar (Udaan) among others.

About NFTICALLY

NFTICALLY powers commerce in web3 via NFTs and the Metaverse. The diverse platform can accommodate major brand use cases from conducting commerce to increasing engagement with their customers to Martech solutions enabling product discovery, top of the mind recall, etc. The platform enables celebrities, influencers, gamers, clubs, and corporations to easily create their own white-label NFT Store or NFT Hub, without needing any technical skills. NFTICALLY’s vision is to create easy and affordable avenues for brands to engage in the Metaverse. We are currently headquartered in the USA, with a strength of over 40 full time employees.


B2B Martech Platform GroCurv Raises Seed funding from Singapore based Unicorn Investments

GroCurv.com, technology powered Marketing and Sales services procurement platform has raised seed funding from Singapore based early-stage Venture Capital firm, Unicorn Investments Pte Ltd

GroCurv.com is India’s first and only B2B services procurement platform. Started in January 2019 by Venkatesh Rangachari and Vipul Gupta the company has been simplifying the procurement of Marketing and Sales  services and bringing transparency, speed and objectivity to the process. Agencies on the platform offer clients a wide range of business-related services such as branding and marketing, digital marketing, social media marketing, talent acquisition, outsourced sales among many others. Grocurv facilitates discovery, interaction, selection and contracting. 

Monika Jain, Director , Unicorn Investments Pte. Ltd. said, "Services procurement is transforming with the digitalization of supply chain and technology like NLP and machine learning delivering significant efficiency and savings. The team at GroCurv is solving a very relevant, high impact problem of building a global platform to help companies find perfect solutions for their sales and marketing requirements. Their traction in the first 12 months has been very impressive and a very healthy repeat customer rate. Clients large and small using their services is indeed a very positive sign for us. GroCurv is a strategic addition to our portfolio of high growth B2B SaaS companies as we expand our footprint in South Asia".

Talking about the freshly raised capital, Venkatesh Rangachari, Co-Founder, GroCurv said, “We aim at bringing a new narrative to high value B2B services procurement. Speed, transparency and reliability for clients looking for the right agency to solve their growth challenges.  The platforms experience with every project helps sharpen recommendations on Agencies, Pricing, KPIs, Goals and Outcomes which allow clients to better manage and analyse marketing spends. Data is helping clients and agencies establish objective parameters for establishing business goals and outcomes.  GroCurv is cutting the agency sourcing process from months to days and delivering savings of 20% or more for companies on their marketing spends. We will leverage the investments to further accelerate our product and technology development and expand our client base through targeted spends on marketing."

"Even in such unprecedented times, we are seeing increasing demands from clients for marketing and business development capabilities. In the past 6 weeks, clients looking for social media marketing, digital marketing, video content and sales on e-commerce platforms has grown more than 90%. Apart from large well-established brands, companies in manufacturing, auto ancillaries, apparels are taking their first steps online through our platform where they find unbiased, technology enabled agency matches.  This new investment will allow us to go deeper into industries like healthcare, education, clothing, manufacturing, skill development and personal care," concluded Vipul Gupta Co-Founder, GroCurv

Grocurv helps businesses accelerate their growth by determining the most relevant solution provider for each business problem faced by a client. As India's largest platform for Sales and Marketing services, GroCurv has processed over 1000 projects on its platform since inception. Its promise of simplicity and transparency starts with a scoping engine that helps clients make a very precise project brief.  These project briefs are matched to prospective service providers. This algorithm will keep evolving natural language processing capabilities to better understand client needs. Grocurv facilitates discovery, interaction, selection and contracting. 

About Unicorn Investments: 

Unicorn Investments is an early-stage Venture Capital fund, based in Singapore, focused on building successful enterprises of tomorrow by partnering with exceptional entrepreneurs to help them scale their businesses. We provide access to Capital, business networks and strategic insights to facilitate entry and accelerate growth in the South East Asia region. The company was founded by three INSEAD alumni in May 2019, and has invested in diverse, high growth ventures in India and Singapore till date, including SignCatch, Gizmojo, Jubi.ai, NextID and Yoripe.

About GroCurv: 

GroCurv.com is India’s first and only B2B services procurement. Started in January 2019 by Venkatesh Rangachari and Vipul Gupta the company has been simplifying the procurement of Marketing and Sales  services and bringing transparency, speed and objectivity to the process. Till date the company has had over 1000 projects across industries such as Home & Personal Care, Food & Beverage, Healthcare, Online Retail, etc and has a 70% + repeat rate. In March 2019, GroCurv raised $250,000 in pre-seed funding from several business leaders. 

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