Consumer IoT (Ambient Commerce) to Attract More Investments Among All IoT Technologies in Next 3 years

Internet of Things (IoT) is widely recognized by enterprises as one of the most important emerging technologies. Increased levels of investment can be expected across all IoT technology areas in the next phase. However, consumer IoT (Ambient Commerce) will attract more investments among all IoT technologies over the next three years, according to leading data and analytics company GlobalData.

Classified as one of the many use cases for the internet of things (IoT), Ambient commerce helps retailers better understand their customers' shopping habits and needs.

In a recent survey by the company, ‘Global Emerging Technology Trends Survey 2018: Focus on the Internet of Things’, IoT was identified as an important emerging technology by almost three-quarters (74%) of respondents. The only technologies to perform better were cybersecurity and cloud computing. IoT performed similarly to artificial intelligence (AI), another much-hyped technology.

Businesses are confident about their ability to make IoT a core competency, with more than three-quarters of GlobalData’s survey respondents expecting to reach that stage within two years. Certain industries are leading the way, in particular the technology, media and telecoms sector.

According to GlobalData’s Disruptor Tech Database, IoT can be divided into seven distinct technology areas – ambient commerce, automated home, connected cars, industrial IoT, medical IoT, smart cities and wearable technologies.

Kathryn Weldon, Technology Analyst at GlobalData says: “Ambient commerce and industrial IoT are top of mind for executives, although increased levels of investment can be expected across all IoT technology areas over the next three years (largely due to differing priorities across industries e.g. healthcare companies focusing on medical IoT).



“Ambient commerce is offering goods and services to customers before they order them, based on an analysis of past spending patterns and information derived from sensors, taking advantage of online sites and mobile handsets, among others. Ambient commerce’s growth in future is backed by the rapidly evolving interconnected digital lives.”

While there are many technology challenges associated with implementing IoT projects, the most difficult to address issues relate to the organization’s existing culture, processes and applications. The smartest organizations will be those that take on the challenge of integration with existing processes and systems, rather than simply viewing IoT as something to tack on to an existing offer.

Weldon continues: “The development and implementation of IoT solutions is a complex, multi-disciplinary effort. Smart companies are choosing to partner with technology providers, and participate in industry consortia rather than trying to develop the full range of skills themselves. We would advise all enterprises to engage with partners for IoT technologies, and establish partnerships across their customer and supplier base.

“Across every sector, leading companies are actively deploying IoT solutions but the majority of organizations are still in the ‘planning’ or ‘pilot’ stages. Don’t be left behind; the effective deployment of IoT will differentiate in the market in the short-term, and will be essential over the long-term.”

Meet World-First Nationwide Internet of Things Network

Netherlands has become the first country in the world to have a nationwide network of IoT beating South Korea to it by a margin of just a week. The nationwide IoT network is rolled out by Dutch telecommunications company KPN. The telecommunication company had witnessed an increase in the demand for low power network technology to connect to IoT devices. Keeping this is in mind they planned for this launch. They have decided to use LoRa for this purpose. LoRa is a Low Power Wide Area Network (LPWAN) especially enabling IoT devices. This LoRa network is also compatible with telecom's 2G, 3G, and 4G networks.

The internet of things (IoT) is the network of physical devices, vehicles, buildings and other items with software and sensors that enable these objects to collect and exchange data.

The company had LoRa antennas and gateways installed on the existing mobile transmission towers all over the country to support a nationwide IoT network. They have achieved all of this in less than a year and have been able to cater to the rising demand with their immaculate planning. They had implemented their first phase in Rotterdam and The Hague in November 2015 itself with success. The company has already started reaping profits off this investment as they have already received contracts for 1.5 million devices to use this new network.

"Over the past eight months a lot of hard work has gone into the rollout of the network", said KPN. The IoT network is now available outdoors throughout the Netherlands. KPN’s LoRa went live at the beginning of November 2015 in Rotterdam and The Hague. Because of substantial customer interest the rollout of the network was speeded up at the beginning of the year.

KPN has already contracted 1.5 million ‘devices’ that will be connected to the LoRa network. This number is expected to grow rapidly now that the network is available in the whole of the Netherlands. In the months ahead KPN will further optimize the LoRa network by condensing the network; the much-requested localization functionality will become available too.

The first Internet of Things applications are already connected to the network and numerous proofs of concept are being tested. For example, at Schiphol Airport LoRa is being tested in logistical processes such as baggage handling and for facility services. An experiment is being carried out at Utrecht Central station that allows LoRa to monitor rail switches, and depth sounders at the port of Rotterdam have been fitted with devices to connect them to the IoT network. KPN expects LoRa applications for consumers to become more widely available in the course of this year.

How Internet of Things Technology Changes Fashion Industry

Numerous predictions were being established regarding the transformation of industries through Internet of Things. Despite many of these expectations have missed the mark of becoming true and despite everything we trust, the Fashion industry has landed at a point in time where shrewd sensors, programming applications, PLM and E-PLM programming, and a huge number of equipment frameworks are presently prepared to interconnect, creating the robotization and gathering of brilliant information required to digitally change our trends. All commercial ventures far and wide, including Fashion, are sitting tight for the IoT to have a genuine quantifiable effect that can be immediately deciphered into effective Return on Investment (ROI) for the makers, and similarly a positive return for customers.

As said before, the IoT is right here and surrounding us; there are billions of connected savvy labels (RFID), following items and handing-off data like customer feedback, user reviews. Devices that can regularly track and record an abundance of data from these sensors, RFID labels, shrewd chips that measures a large number of things. These "things" can include accelerating up, turn, introduction, weight, rakish speed, height, temperature, whirligigs, indicators, high accuracy temperature sensors, individuals counters, material and part stock, items SKUs et cetera. We expect that there will be more than 1,900 fashion firms that are presently executing, a current PLM connection that uses the internet to bolster configuration, advancement, and acquirement of design items available to be purchased by their buyers. One such fashion eCommerce company named as fashion buzzer published an article on Internet of Things. In that article they explained how their market is affected due to the introduction of Internet of Things technology in fashion industry and how they are developing technologies to match this fast pace trend.

These are the companies, that will keep on taking the lead and push their PLM manufacturers to embrace the Internet of Things and, over the span of doing, will determine plenty of ROI advantages for the buyers and the consumers. Consumers will experience advantages like choosing items, quicker time to market, mass customizations, item personalisation, new group warnings, cost coordinating straight to their smartphones. Just like any other industry IoT is going to make fashion industry, easy.

WhichPLM (A digital magazine that writes about product development) trusts that the main PLM (Product Lifecycle Management) manufacturers are fixated on changing the fashion industry worldview, by connecting patterns imparted to stock arranging connections that can use calculations to anticipate the outline patterns, textures, colors and hues, which thus will share and interface data on: budgetary arranging; grouping arranging by nation and district; 2D innovative configuration choices; materials administration and testing; shading administration(counting computerized testing and endorsement of tests with their areas and points of interest accessible on RFID labels); design estimation and improvement; 3D virtual models; size proportions; arranging and marker making; material clumping (shading/lengths/widths that can again be labeled and imparted to material organizers); material assessment and quality reviews; spreading machines giving input on styles and material parameters to organizers in preparation for cutting; N.C. cutting machines with programmed parameter settings taken from material labels. This, on a whole, can change the fashion industry manufacturing unit.

Today, in Fashion, the IoT is used in numerous new companies that are creating wearable IoT sensors and gadgets used as a part of the developing business sector of Fashion wearables. These sensors and chips are making it practically easy to track pretty much anything a business needs to know from their buyers or wearers. These are things to which availability has been included as a method for enhancing the end client experience or, for businesses like the style, to encourage the support contract in the middle of client and supplier of both programming and equipment. Despite the fact that this availability will soon connect the physical and computerized universes in a domain of various markets, the Internet of Things is going to turn fashion industry upside down.

Author Of This Article

Yash Mehta is CEO of a Internet of Things startup named 'Esthan'. He is a sole owner of Iotworm blog, a blog concentrated on emerging Internet of Things technology. Yash has contributed on various IoT topics in leading business blogs. He is a IoT and Data Science expert by procession and developer of a commercial data analytics tool named 'dataworm'. You can follow him on twitter.com/iotworm

Real Life Internet of Things Technology Examples

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Internet of things implies that the most common and daily used items are able to do the talking amongst themselves. In short, machines will interact with each other and humans works will be eased in the process. The article gets interesting as you might have sensed from the same:

Some real life IoT examples

1. You had a get-together at your home and as the party got over, you were tired to the core and immediately went to bed. However, unknowingly, one of the burning candles somehow caught hold of the nearby curtain without letting you even the slightest of notion and within seconds, it is up in flames. The rising smoke ensures that the alarm at once goes off, but due to your exhaustion, even the shrill sound falls on deaf ears. The smoke alarm messages to the motion detectors all over your house. The thing which they notice here is that inspite of smoke, there is no activity. As a result, they in turn send the message back to the smoke detector which in turn alarms the local fire brigade


2. Traffic jams have become part and parcel of our lives. Their is no doubt, traffic jams have become biggest challenge for IoT technology to overcome. Especially, the scene becomes quite deplorable during morning and evening times. It equally tests your patience as you might have to wait for hours together till your chance finally comes to cross the green signal. As thanks to long and never ending cars, you have to wait for a long while, before it is your turn to cross the roundabout. However, how pleased you would be, if all the cars were to talk to each other and negotiate their way or if the traffic lights can develop interaction with them and help you move on through different routes.


3. Some automotive companies like Tesla and Hundai are working on Internet of Things for insurance industry projects, this will help insurers to use predicting analysis technology (Big Data Science). This predictive analysis technology can be used in any form of product, market or technology for grabbing user usage patterns, forecast behaviour and structual defaults. This concept relies totally on traditional data mining technology.


4. One such example is the Visijax Jacket that has been developed for enhancing the safety of cyclists. Inscribed with waterproof technology, Teflon coating, regal ventilation, the cyclists can escape from heat and sweating. How is this IoT related? you might ask. The extravagant features i.e, rechargeable battery and LED lights (White & Red) that can act as indicators predict the dynamism of the cyclist and gets automatically lit without asking for the slightest movement of the cyclist. This technology comes under fashion IoT industry, as it is a combination of clothing and IoT technology.


5. Life has become full of tensions and worries where humans have literally became machines. In such a scenario, sound sleep has become a luxury which only few could afford. So if you have been in such a scenario, then better not worry. The internet of things has come as a pleasant surprise to you. As your bed has in-depth sleep cycle monitor. So what, even if you are disturbed from sleep thanks to the late night party of your neighbor, yet you will be quickly reminded through your bed that you need another 2 hours of requisite sleep. Side by side, your alarm empowers you with any of the appointments in the morning and if there aren’t any, then it lets you have a sound sleep as well. Isn’t it great?


6. In such a fast paced life with so many tensions and worries, if you forgot to take your keys with you, then you will at once by reminded by the sound "Beep, Beep" which goes on for 30 seconds to help you remind about your mistake and help you to go inside, if the situation so demands.

Final thoughts

Finally, internet of things will help in easing and streamlining the lives of people who are too occupied with the complexities and challenges of each and every passing second.

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width="1/1"][td_text_with_title title="Author Of This Article"]Yash Mehta is CEO of a Internet of Things startup named 'Esthan'. He is a sole owner of Iotworm blog, a blog concentrated on emerging Internet of Things technology. Yash has contributed on various IoT topics in leading business blogs. He is a IoT and Data Science expert by procession and developer of a commercial data analytics tool named 'dataworm'. You can follow him on twitter.com/iotworm[/td_text_with_title][/vc_column][/vc_row]