Myntra Announces Bollywood Actor, Kiara Advani, as its Brand Ambassador

Set to drive Myntra's narrative as a Fashion Expert among consumers across the country

Myntra announces Bollywood actor and style icon, Kiara Advani, as its brand ambassador and nationwide celebrity endorser. Her mass appeal as a talented actor and fashion trendsetter is poised to accelerate conversations around Myntra’s apparel segments. She will thus play a pivotal role in connecting one of India’s leading fashion and lifestyle destinations, with millions of fashion-forward consumers.

Kiara is an icon for her filmography and projects across OTT platforms and a well-known fashionista in B-town. Her sublime style quotient is poised to strengthen Myntra’s position as a leading destination for fashion and lifestyle among the customers.

In her role as the brand ambassador, Kiara will establish a strong connection with Myntra’s existing customers, while attracting a new set of fashion-forward, digital-savvy and entertainment-oriented customers from across the nation. Additionally, her engaging social media presence, high resonance with the country's youth population, and a strong fan following will help strengthen Myntra’s vision of democratising fashion.

Speaking about her association with Myntra, Kiara said, “Fashion is all about being comfortable in your attire and I believe comfort brings out the confidence in you. Myntra has changed the overall dynamics of online shopping, it’s a platform that has enabled us to find our fashion favorites with just a click. It’s been one of the most liked platforms amongst the youth and it makes me extremely happy to join hands with them and be associated with the brand."

Speaking on the association, Amar Nagaram, CEO, Myntra, said, “We are ecstatic about our association with Kiara Advani. She personifies fashion and style that appeals to a wide audience across geographies and age groups. Her association will be pivotal in helping us foster our relationship with existing customers while expanding our footprint into unexplored regions in India. This association gives impetus to our commitment of serving the evolving fashion and lifestyle needs using the power of technology while offering superlative customer experience, and unparalleled fashion content."

The influence of cine stars on fashion is ubiquitous. Those moments in life when fashion takes precedence, trendsetters such as Kiara lead the way for people and influence their fashion and lifestyle choices. Non-metro and smaller cities that are fast emerging as key markets for online fashion commerce are no different. The Bollywood diva is set to feature in the company’s new brand campaign focusing on strengthening Myntra’s position as a fashion expert.

About Myntra:

Myntra is India's leading platform for fashion brands and pioneer in m-commerce play. An integral part of the Flipkart Group, Myntra brings together technology and fashion to create the best experience in the fashion and lifestyle space in India. The company has partnered with over 3000+ leading fashion and lifestyle brands in the country such as Nike, Adidas, Puma, Levis, Wrangler, Arrow, Jealous 21, Diesel, CAT, Harley Davidson, Ferrari, Timberland, US Polo, FabIndia, Biba and many more, to offer a wide range in latest branded fashion and lifestyle wear.

Myntra services over 27,000 pin codes across the country. With the largest in-season product catalogue, 100% authentic products, Cash on Delivery and 30-day Exchange/Return policy, Myntra is today the preferred shopping destination in India.

Textile Minister Launches 'Project SU.RE' for Sustainable Fashion

Mumbai, Aug 23 (PTI) Union Minister for Textiles Smriti Zubin Irani has launched a project which aims to move towards sustainable fashion that contributes to a clean environment.

Project SU.RE (sustainable resolution), which involves 16 leading retail fashion brands, reflects the thought of Mahatma Gandhi and is a step towards responsible and smart business, she said here on Thursday night.

"Never before have 16 of the biggest brands of India come together to save the earth. The combined industry value of the the 16 signatories to the resolution is around Rs 30,000 crore.

"Everything we consume, we have to consume responsibly. The step taken today makes for not only responsible business but also smart business, Irani said at the Lakme Fashion Winter/Festive 2019 after launching SU.RE.

The SU.RE project by Indias apparel industry aims for a sustainable pathway for the fashion industry. The project was launched by the minister along with the Clothing Manufacturers Association of India (CMAI), United Nations in India and IMG Reliance, the organisers of Lakme Fashion Week.

"As a proud Indian, I stand here today to witness history. I would like to tell the United Nations that this has become possible due to the initiative of the industry, IMG Reliance and Lakme Fashion Week," the minister said.

"We are celebrating the 150th birth anniversary year of Mahatma Gandhi, who asked us to be the change you wish to see in the world. The sustainability resolution adopted today is reflective of that very thought of the Mahatma," she said.

Rahul Mehta, President, CMAI, said, "In the past, several products and processes of our industry were not environment-friendly. It is a responsible and timely step taken by the apparel industry of India, especially the signatories, to commit to move towards sustainable fashion."

Top fashion and retail brands like Future Group, Shoppers Stop, Aditya Birla Retail, Arvind Brands, Lifestyle, Max, Raymond, House of Anita Dongre, Westside, Spykar, Levis, Bestsellers and Trends are signatories to the project.

The signatories have pledged to source or utilise a substantial portion of their total consumption using sustainable raw materials and processes by 2025.

"The future of design is foremost about design with a future and without sustainable supply chains, the fashion industry will become less and less viable, said Renata Lok-Dessallien, Resident Coordinator, United Nations in India said. PTI SM

In Asia's 1st, Designer Duo bring New Cutting Edge Technology for Shopping Online

The Peacock Magazine, by designer duo Falguni Shane Peacock has become one of the most sought after digital platforms in the fashion & film world. The magazine is one of the very few platforms that integrates the latest in technology with Fashion to offer new online experiences for consumers . In the quick-paced world of online retail, the hardest drill is to retain the customer’s attention for more than a few seconds and give them a reason to invest their time on your product even if there is a dearth of options to pick from.

Falguni Shane Peacock have introduced for the first time in Asia a new and elevated dimension, which not only helps the consumer take a better look at the product worn by a celebrity, it also allows them to participate in creating a look for their favorite celebrity. The April issue features none other than current favourite Kartik Aryan in Asia's first interactive, shoppable video, where the audiences help put together a look for him, by choosing between two products from the label, and if they like the product they can also purchase it! This is really a never experienced before tech innovation, that engages consumers of fashion in an interactive format.

Here is the link to the shoppable video :-

https://falgunishanepeacock.in/?gclid=EAIaIQobChMIz6Sdis3b4QIVTQwrCh0xWwX6EAAYASAAEgLVFvD_BwE

[playlist type="video" ids="129814,129813"]

A different and rather interesting from the regular add to cart routine, that presents fashion in an unusual, advanced technological format By making shoppers a part of the styling process, Falguni Shane Peacock have attempted to make retail browsing a reciprocal activity.

Each issue of The Peacock Magazine has been a blockbuster digital edition in its own right, with Sonakshi Sinha, Jacqueline Fernandes, Pooja Hegde, Taapsee Pannu being featured on the cover. When it comes to the blurring lines between technology and fashion, no one does it better than this designer duo and the April issue takes innovation to the next level!

Fashion E-Commerce Firm Fynd Launches 'Workbench', its Data and ML Suite for Businesses to Use

Mumbai-headquartered fashion e-commerce portal, Fynd, has today launched public beta of 'Workbench', a company's home-grown Data and ML product suite for data community, to help every organization of any size in the world to make better and faster decisions using data.

Fynd which operates in the omnichannel shopping space will now offer its services in the B2B space by offering Workbench. It is a suite of products designed for the data community to build, share and manage data and machine learning projects at any scale. The idea is to democratize data and eliminate third-party dependency for the business users to access, analyze and share important data.

Fynd has initially released its first data product InstAPI from the suite. InstAPI is a platform to connect, explore and query any data source. It enables data analysts and business users to create and share queries as APIs. Hence, users can automate their workflow with an inbuilt scheduler and third-party integrations. Several companies with large and many data sources come across this unique challenge with respect to data variety, accessibility, discovery, and sharing. Business users are responsible for maintaining data sanity, defining business logic/rules and generating insights, etc. However, their daily tasks are restricted by the dependency on engineers for the smallest of the changes. With Workbench, business users no longer need to be dependent on them and can now easily define business rules and create APIs in real time.

Fynd has designed a platform that is simple enough to be used by business users/analysts across any domain. It provides ease of data access, discovery, sharing notifications and instant activation of business rules with zero production downtime and no developer involvement.

Commenting on Workbench, Farooq Adam, Co-founder, Fynd said, “We have huge ambitions here! We are actively commercializing our internal data and ML products that can compete with the best in the world. In fact, each of these products is built to solve a problem at hand at Fynd. The aim is to empower and make business users the owners of the data. And, in the process to enable the developers to move on to solve the next set of problems.”

In the future, Fynd plans to launch more such data and ML-based products which the firm has been using internally at Fynd.

"Liked the concept or want to give the tool a shot? You can register for the limited public beta version release of the tool at https://wb.fynd.com."

In August last year, the company had open sourced it APIs by launching Gofynd.io.

Founded by Farooq Adam, Harsh Shah, and Sreeraman MG, Fynd is a unique fashion e-commerce portal which brings the latest in-store fashion online. The O2O company directly sources products across various categories including clothing, footwear, jewellery and accessories, from the most prominent brands in the country. Fynd’s integrated system allows for speedy delivery within four to six hours, and a complete assurance of product quality. Initially incepted as Shopsense Retail Technology Pvt. Ltd. in 2012, the company pivoted to Fynd in November 2015, and is currently based out at Mumbai.

In March 2018, Fynd raised an undisclosed amount of funding in its Series C round led by Google and other existing investors including Kae Capital, IIFL, Singularity Ventures, GrowX, Tracxn Labs, Venture Catalyst, Patni family office and Hong Kong based Axis Capital among other angel investors. The latest round of funding will be utilised to improve engagement between consumers and retailers.

~ Via Business Wire India feed (edited)

[Top Image - blog.fynd.com]

Fashion E-Commerce Firm Fynd Launches 'Workbench', its Data and ML Suite for Businesses to Use

Mumbai-headquartered fashion e-commerce portal, Fynd, has today launched public beta of 'Workbench', a company's home-grown Data and ML product suite for data community, to help every organization of any size in the world to make better and faster decisions using data.

Fynd which operates in the omnichannel shopping space will now offer its services in the B2B space by offering Workbench. It is a suite of products designed for the data community to build, share and manage data and machine learning projects at any scale. The idea is to democratize data and eliminate third-party dependency for the business users to access, analyze and share important data.

Fynd has initially released its first data product InstAPI from the suite. InstAPI is a platform to connect, explore and query any data source. It enables data analysts and business users to create and share queries as APIs. Hence, users can automate their workflow with an inbuilt scheduler and third-party integrations. Several companies with large and many data sources come across this unique challenge with respect to data variety, accessibility, discovery, and sharing. Business users are responsible for maintaining data sanity, defining business logic/rules and generating insights, etc. However, their daily tasks are restricted by the dependency on engineers for the smallest of the changes. With Workbench, business users no longer need to be dependent on them and can now easily define business rules and create APIs in real time.

Fynd has designed a platform that is simple enough to be used by business users/analysts across any domain. It provides ease of data access, discovery, sharing notifications and instant activation of business rules with zero production downtime and no developer involvement.

Commenting on Workbench, Farooq Adam, Co-founder, Fynd said, “We have huge ambitions here! We are actively commercializing our internal data and ML products that can compete with the best in the world. In fact, each of these products is built to solve a problem at hand at Fynd. The aim is to empower and make business users the owners of the data. And, in the process to enable the developers to move on to solve the next set of problems.”

In the future, Fynd plans to launch more such data and ML-based products which the firm has been using internally at Fynd.

"Liked the concept or want to give the tool a shot? You can register for the limited public beta version release of the tool at https://wb.fynd.com."

In August last year, the company had open sourced it APIs by launching Gofynd.io.

Founded by Farooq Adam, Harsh Shah, and Sreeraman MG, Fynd is a unique fashion e-commerce portal which brings the latest in-store fashion online. The O2O company directly sources products across various categories including clothing, footwear, jewellery and accessories, from the most prominent brands in the country. Fynd’s integrated system allows for speedy delivery within four to six hours, and a complete assurance of product quality. Initially incepted as Shopsense Retail Technology Pvt. Ltd. in 2012, the company pivoted to Fynd in November 2015, and is currently based out at Mumbai.

In March 2018, Fynd raised an undisclosed amount of funding in its Series C round led by Google and other existing investors including Kae Capital, IIFL, Singularity Ventures, GrowX, Tracxn Labs, Venture Catalyst, Patni family office and Hong Kong based Axis Capital among other angel investors. The latest round of funding will be utilised to improve engagement between consumers and retailers.

~ Via Business Wire India feed (edited)

[Top Image - blog.fynd.com]

8 Viral Fashion Retail App Technologies In 2018

One of the fastest growing and evolving industries of our times is the fashion industry. With the huge market and new fashion brands coming up every then and now, shopping and marketing tactics have undergone a sea change. For instance, the shift towards mobile commerce, or m-commerce as it is popularly known as, is one of the most remarkable actions the fashion industry has seen in the recent years. Features like that of easy navigation, loyalty programs, fast delivery, and push notification have made mobile shopping really easy and convenient.
Brands like that of H&M, Klothed, Dior, and ASOS are going with the latest technologies to bring in new innovations by the day. The unique solutions that they come up with lead the industry to new heights and make the shopping experience highly fulfilling. Let’s take a look at the present retail technologies that are being implemented by renowned brands and the app features that are going to rule the year.

1. Barcode scanners have taken the top spot

One of the most fascinating trends in the fashion industry is the barcode scanning. Whether it is to buy your next pair of trendy shoes or blazers, you just need to scan the barcode of the product to get the product details easily. The fashion app from H&M used this technology in aiding the customers to get endless options for discounts and coupons and also to find the store locations. The brand provides relevant and latest updates to the users through this app.

2. Selling of products through videos

Online shopping has taken a completely different direction in the product displays. You will find online stores featuring their products by showing catwalk videos for each of the products. It has emerged as one of the best ways to build up brand trust and showcase their products more lucratively. The runaway videos that are a part of the ASOS app run for not more than 11 to 12 seconds and watching them feels like you have the front row seats at a fashion show.

3. Try on the outfits virtually

Why stand in long queues at the stores when you can save time and hassle using virtual dressing rooms? The retail stores now have apps that let you choose patterns, sizes, and colors using hand gestures. You can share the look on social media for feedback and plan the wardrobe more effectively. The Klothed app has made this a reality by providing you with a virtual avatar of yourself to dress up using clothes from different retailers.

[caption id="attachment_124854" align="aligncenter" width="995"] Image - http://blog.mocaplatform.com[/caption]

4. Selling through social media

Retailers have been taking the advantage of social media for quite some time now. The social media has infiltrated the luxury industry in a big way leading to an increase in their customer base. At present, the top brands have collaborations with major technology giants to sell their products through social platforms like WeChat and Snapchat. Dior recently welcomed social selling to engage the customers of China through WeChat and registered a hugely successful campaign.

Also Read - Amazon Has Developed An AI Fashion Designer

5. Use of beacon technology

The beacon technology is another major step in improving the shopping experience. The retail shopping industry has been using the beacon technology as a crucial part of customer engagement. You can think of this as the part m-shopping that finally completes the puzzle. Macy is the best example of using beacon in its stores and more than four thousand of its shoppers receive notifications via beacons. Macy’s makes it more exciting by using beacons to announce sales, discounts, and prizes.

6. Investment in security of personal data

Securing personal data online like credit card details, usernames, and passwords are crucial to the retail apps. The threat to personal data increases in tandem to the growth of mobile commerce. To ensure the safety of the users, the Bulgari app collaborated with the Swiss online security agency known as Wisekey. Together, they came up with the Bulgari vault which stores all the personal data of the user and ensures security for the mobile payments.

7. The implementation of visual search

Visual app is the cool new feature of the fashion retail apps whereby you can take picture of any product that you liked and then search it using the app. The customer will immediately be provided with product details related to the search to help them make a purchase of whatever coveted fashion item that they are after. JC Penney is one of the first brands to have implemented this feature in their mobile app.

[caption id="attachment_124855" align="aligncenter" width="600"] Image - http://retail-innovation.com[/caption]

8. A listing of retail stores through an app

Zomato has made life so much easy for the foodies by helping them locate and know the details of all local restaurants in every city. You no longer need to ask friends or look around to search the perfect outlet to shop for the latest trend. An app called SummerLabel is all set to do the same for the fashion lovers of the country. It provides a listing of every major and minor branded store within a given area. Thus, the retail app technologies are no longer limited to being viable only for the online shoppers.
You can expect many more remarkable changes and innovations in the fashion retail apps as more and more startups keep on emerging. The trends are all about adding new value to the name of retailers by enabling the customers to benefit from new and exciting shopping experiences.

[Top Featured Image Via - WTVOX.com]

8 Viral Fashion Retail App Technologies In 2018

One of the fastest growing and evolving industries of our times is the fashion industry. With the huge market and new fashion brands coming up every then and now, shopping and marketing tactics have undergone a sea change. For instance, the shift towards mobile commerce, or m-commerce as it is popularly known as, is one of the most remarkable actions the fashion industry has seen in the recent years. Features like that of easy navigation, loyalty programs, fast delivery, and push notification have made mobile shopping really easy and convenient.
Brands like that of H&M, Klothed, Dior, and ASOS are going with the latest technologies to bring in new innovations by the day. The unique solutions that they come up with lead the industry to new heights and make the shopping experience highly fulfilling. Let’s take a look at the present retail technologies that are being implemented by renowned brands and the app features that are going to rule the year.

1. Barcode scanners have taken the top spot

One of the most fascinating trends in the fashion industry is the barcode scanning. Whether it is to buy your next pair of trendy shoes or blazers, you just need to scan the barcode of the product to get the product details easily. The fashion app from H&M used this technology in aiding the customers to get endless options for discounts and coupons and also to find the store locations. The brand provides relevant and latest updates to the users through this app.

2. Selling of products through videos

Online shopping has taken a completely different direction in the product displays. You will find online stores featuring their products by showing catwalk videos for each of the products. It has emerged as one of the best ways to build up brand trust and showcase their products more lucratively. The runaway videos that are a part of the ASOS app run for not more than 11 to 12 seconds and watching them feels like you have the front row seats at a fashion show.

3. Try on the outfits virtually

Why stand in long queues at the stores when you can save time and hassle using virtual dressing rooms? The retail stores now have apps that let you choose patterns, sizes, and colors using hand gestures. You can share the look on social media for feedback and plan the wardrobe more effectively. The Klothed app has made this a reality by providing you with a virtual avatar of yourself to dress up using clothes from different retailers.

[caption id="attachment_124854" align="aligncenter" width="995"] Image - http://blog.mocaplatform.com[/caption]

4. Selling through social media

Retailers have been taking the advantage of social media for quite some time now. The social media has infiltrated the luxury industry in a big way leading to an increase in their customer base. At present, the top brands have collaborations with major technology giants to sell their products through social platforms like WeChat and Snapchat. Dior recently welcomed social selling to engage the customers of China through WeChat and registered a hugely successful campaign.

Also Read - Amazon Has Developed An AI Fashion Designer

5. Use of beacon technology

The beacon technology is another major step in improving the shopping experience. The retail shopping industry has been using the beacon technology as a crucial part of customer engagement. You can think of this as the part m-shopping that finally completes the puzzle. Macy is the best example of using beacon in its stores and more than four thousand of its shoppers receive notifications via beacons. Macy’s makes it more exciting by using beacons to announce sales, discounts, and prizes.

6. Investment in security of personal data

Securing personal data online like credit card details, usernames, and passwords are crucial to the retail apps. The threat to personal data increases in tandem to the growth of mobile commerce. To ensure the safety of the users, the Bulgari app collaborated with the Swiss online security agency known as Wisekey. Together, they came up with the Bulgari vault which stores all the personal data of the user and ensures security for the mobile payments.

7. The implementation of visual search

Visual app is the cool new feature of the fashion retail apps whereby you can take picture of any product that you liked and then search it using the app. The customer will immediately be provided with product details related to the search to help them make a purchase of whatever coveted fashion item that they are after. JC Penney is one of the first brands to have implemented this feature in their mobile app.

[caption id="attachment_124855" align="aligncenter" width="600"] Image - http://retail-innovation.com[/caption]

8. A listing of retail stores through an app

Zomato has made life so much easy for the foodies by helping them locate and know the details of all local restaurants in every city. You no longer need to ask friends or look around to search the perfect outlet to shop for the latest trend. An app called SummerLabel is all set to do the same for the fashion lovers of the country. It provides a listing of every major and minor branded store within a given area. Thus, the retail app technologies are no longer limited to being viable only for the online shoppers.
You can expect many more remarkable changes and innovations in the fashion retail apps as more and more startups keep on emerging. The trends are all about adding new value to the name of retailers by enabling the customers to benefit from new and exciting shopping experiences.

[Top Featured Image Via - WTVOX.com]

Ace Designer Nishka Lulla Launches Fashion E-Commerce Platform GetNatty.com for New-Age and Startup Designers

If dressing up is something you love, it’s time to check out the recently launched fashion platform, GetNatty.com. This e-commerce portal houses India’s most talented, upcoming fashion designers and caters to style savvy shoppers. GetNatty.com is an address that showcases, discovers and sells fashion forward clothing and accessories that have been designed by homegrown labels. The start-up recently organized a Pret- A - Portea to showcase their latest collection at Yiamas in Mumbai. The glamorous soirée was hosted by the founder, Kaizad Hansotia along with celebrity fashion designer Nishka Lulla. Being renowned for her feminine designs and enterprising nature, Nishka unveiled the brand amidst the fashion media, stylists, bloggers and many other influential individuals from the fashion industry.

Designed in India and Made for the world, GetNatty.com  is an address for designers and shoppers, to Showcase, Discover and buy designer fashion. The 2 year old start-up was launched on Women’s day in 2016 by Kaizad Hansotia.

The startup helps the designers at every step, from increasing a label’s brand visibility to giving them market access, improving their sales to celebrity styling, to influencer marketing & PR, to fashion shows to multi city exhibitions and selling internationally to outright buyers. GetNatty enables a designer to avail all these services under one roof via its multi channel platform.

The event also showcased the brand’s latest Spring Summer 2018 collection. Additionally, personalised styling sessions were conducted by GetNatty’s style team for all the guests. The purpose of the event was to create an experience that would enable GetNatty to demonstrate its unique offerings in an interesting format through elements of décor, branding and interactions. Nishka, dressed in an fabulous ensemble by designer Divya Chaddha graciously walked the ramp after unveiling the brand. The launch celebration kept fashion bloggers entertained by helping them play dress up in key couture outfits. GetNatty provided personalised makeup and styling services for all their guests. A styling and photo booth was setup to give guests an opportunity of showing their fashion flair. GetNatty.com's journey and key milestones were showcased to the media through an enticing walkthrough. Every element of the launch was chosen and designed keeping in mind the brand ethos with detailed attention towards selection of GetNatty ensembles, venue, food, beverage etc. The quirky photo booth and ramp zone caught a lot of attention during the event and generated tremendous  Social Media buzz.

[caption id="attachment_124349" align="aligncenter" width="995"] Founder Kaizad Hansotia with Acctress Shobha Rajput & Celebrity Stylist Akansha Kapoor[/caption]

Gracing the occasion, young and vibrant Nishka Lulla said, “GetNatty.com is a very distinctive e-commerce website that equally focuses on designers and customers. The brand’s DNA and aesthetics provide budding fashion entrepreneurs a great platform and the required infrastructure to build their brand. When I discovered the services that GetNatty.com provides to designers, it made me nostalgic and reminded me of my old struggle days. People perceive fashion designing as a glamorous profession but very few understand the real challenges. GetNatty.com is a great initiative that educates and helps many young designers who have limited knowledge about the business of fashion. Talking about consumers, today they believe in the philosophy of “See Now, Buy Now” since they can access the global social media community which makes multi channel platforms like GetNatty.com need of the hour.”

Kaizad Hansotia, the 30 year old founder of GetNatty.com says, “The fashion landscape in India is constantly evolving with over 1 million fashion designers and countless aspiring entrepreneurs. Despite of this, today the industry lacks a supportive ecosystem to encourage the potential of these highly creative designers. GetNatty.com was launched to provide talented fashion designers who bring new ideas to the fore,  the required infrastructure and opportunity to build their brand. We are happy to debut GetNatty through this Pret-A-Portea that unites key stakeholders from the fashion sphere. It enables the fashion community and consumers to access merchandise crafted by over 100+ talented fashion designers who have not been recognised for their work. This was the first of many such impressive fashion events that GetNatty.com plans to host for celebrating the spirit of entrepreneurship and for encouraging the next generation of discerning consumers.”

In a short span of  2 years, GetNatty.com has successfully acquired over 1000+ designer registrations from 20 different cities of India. The brand has witnessed an exponential growth rate of over 3000% percent year on year. The multi channel platform has successfully held over 15 exhibitions in more than 8 cities in the past 2 years. Designers like Anju Agarwal, Deepika Wali, Kakandora, Richa Khemka, House of Shunya, Gina Gadvi, Izzumi Mehta amongst many other retail their collection on GetNatty.com . The garments start at an affordable price range of Rs. 5000 and go upto Rs 50,000.

Ace Designer Nishka Lulla Launches Fashion E-Commerce Platform GetNatty.com for New-Age and Startup Designers

If dressing up is something you love, it’s time to check out the recently launched fashion platform, GetNatty.com. This e-commerce portal houses India’s most talented, upcoming fashion designers and caters to style savvy shoppers. GetNatty.com is an address that showcases, discovers and sells fashion forward clothing and accessories that have been designed by homegrown labels. The start-up recently organized a Pret- A - Portea to showcase their latest collection at Yiamas in Mumbai. The glamorous soirée was hosted by the founder, Kaizad Hansotia along with celebrity fashion designer Nishka Lulla. Being renowned for her feminine designs and enterprising nature, Nishka unveiled the brand amidst the fashion media, stylists, bloggers and many other influential individuals from the fashion industry.

Designed in India and Made for the world, GetNatty.com  is an address for designers and shoppers, to Showcase, Discover and buy designer fashion. The 2 year old start-up was launched on Women’s day in 2016 by Kaizad Hansotia.

The startup helps the designers at every step, from increasing a label’s brand visibility to giving them market access, improving their sales to celebrity styling, to influencer marketing & PR, to fashion shows to multi city exhibitions and selling internationally to outright buyers. GetNatty enables a designer to avail all these services under one roof via its multi channel platform.

The event also showcased the brand’s latest Spring Summer 2018 collection. Additionally, personalised styling sessions were conducted by GetNatty’s style team for all the guests. The purpose of the event was to create an experience that would enable GetNatty to demonstrate its unique offerings in an interesting format through elements of décor, branding and interactions. Nishka, dressed in an fabulous ensemble by designer Divya Chaddha graciously walked the ramp after unveiling the brand. The launch celebration kept fashion bloggers entertained by helping them play dress up in key couture outfits. GetNatty provided personalised makeup and styling services for all their guests. A styling and photo booth was setup to give guests an opportunity of showing their fashion flair. GetNatty.com's journey and key milestones were showcased to the media through an enticing walkthrough. Every element of the launch was chosen and designed keeping in mind the brand ethos with detailed attention towards selection of GetNatty ensembles, venue, food, beverage etc. The quirky photo booth and ramp zone caught a lot of attention during the event and generated tremendous  Social Media buzz.

[caption id="attachment_124349" align="aligncenter" width="995"] Founder Kaizad Hansotia with Acctress Shobha Rajput & Celebrity Stylist Akansha Kapoor[/caption]

Gracing the occasion, young and vibrant Nishka Lulla said, “GetNatty.com is a very distinctive e-commerce website that equally focuses on designers and customers. The brand’s DNA and aesthetics provide budding fashion entrepreneurs a great platform and the required infrastructure to build their brand. When I discovered the services that GetNatty.com provides to designers, it made me nostalgic and reminded me of my old struggle days. People perceive fashion designing as a glamorous profession but very few understand the real challenges. GetNatty.com is a great initiative that educates and helps many young designers who have limited knowledge about the business of fashion. Talking about consumers, today they believe in the philosophy of “See Now, Buy Now” since they can access the global social media community which makes multi channel platforms like GetNatty.com need of the hour.”

Kaizad Hansotia, the 30 year old founder of GetNatty.com says, “The fashion landscape in India is constantly evolving with over 1 million fashion designers and countless aspiring entrepreneurs. Despite of this, today the industry lacks a supportive ecosystem to encourage the potential of these highly creative designers. GetNatty.com was launched to provide talented fashion designers who bring new ideas to the fore,  the required infrastructure and opportunity to build their brand. We are happy to debut GetNatty through this Pret-A-Portea that unites key stakeholders from the fashion sphere. It enables the fashion community and consumers to access merchandise crafted by over 100+ talented fashion designers who have not been recognised for their work. This was the first of many such impressive fashion events that GetNatty.com plans to host for celebrating the spirit of entrepreneurship and for encouraging the next generation of discerning consumers.”

In a short span of  2 years, GetNatty.com has successfully acquired over 1000+ designer registrations from 20 different cities of India. The brand has witnessed an exponential growth rate of over 3000% percent year on year. The multi channel platform has successfully held over 15 exhibitions in more than 8 cities in the past 2 years. Designers like Anju Agarwal, Deepika Wali, Kakandora, Richa Khemka, House of Shunya, Gina Gadvi, Izzumi Mehta amongst many other retail their collection on GetNatty.com . The garments start at an affordable price range of Rs. 5000 and go upto Rs 50,000.

How Will Visual Search Impact Fashion Industry?

Visual search, in scientific terms, is a type of activity carried on by a particular individual who is trying to search for a specific object within a set of things lying for a specific location. The event is not dependent on eye movement. In the ever-changing fashion industry, the role of visual search is slowly creating a ripple effect. While buying clothes online, the customers put forward an essential keyword for instructing the search engine. The tool follows the instructions put forward in the keyword and returns the information it has to the customer. Sometimes the results might not be on par with the customer requirements. However, it is not the fault of that search engine. It tries to act according to the instructions set by the customer. An incorrect set of keywords will end up with false results.

This issue can be frustrating if the customer is trying to buy a product online. It is important to note that server pulls data not only from the interaction process but also from many other sources that comprise of consumer behaviors and buying trends. Over the years, there has been a significant rise in the behavioral study of women accessories, specifically earrings. For example, the buyer has seen a blue jacket in a retail store previous week. The buyer is unaware of the brand which manufactures the coat or the batch code of the product. The customer puts forward the keyword, green jacket retail store. The search engine scans its database and returns the results to the customer. However, in the vast set of information, the customer might not be able to find the product.

Fashion and visual search:

Many of the online shoppers have faced this problem while searching for the particular product. For this problem, many of the e-commerce giants are slowly incorporating the visual search to aid their customers. The buyers have to submit the photo of the item they are searching, and the get almost precise results. The technology associated with visual search is still developing, but many of the customers who have used the feature are quite satisfied with it.

Recently ASOS, an e-commerce website, launched the visual search feature on their website. The e-commerce website has a vast customer base and is trying to help them find their desired products easily. The visible search feature assists the customer in buying the exact thing without any issues. The screenshot from an Instagram page, the look of passerby while crossing the road, can all be uploaded to the website and the search engine will return the result according to it.

Some of the benefits of the technology

:

1. Faster search results: The customers will be able to search for a specific product more easily. The customers can use the camera application of their phone to click the photo of the object they want to buy. Later on, they can upload the picture on the retail website and get results accordingly.


2. Customer-driven products: With the help of this technology, the e-commerce giants will be able to provide more customer-driven search results. Sometimes for individualized services the visual tool might ask the customers to fill a questioner and upload their photos. According to the data provided by the user, the e-commerce site can create a personalized fashion suggestion.


3. An assistant on the go: Pinterest has recently launched a tool for called Shop the Look, which analyses the pinned products by the customers, wishes to buy and provides a search result according to it. The result might include products available with the major retailers.

Major players in the visual search technology

:

Some of the most prominent corporations are trying to develop the visual stream technology for the benefits of the customers. The e-commerce players like Mode.ai and Asos are some of them. Even Amazon

has developed an optical search model where the customers can take the photos of a specific product from the default camera application of their smartphone and use the image to search the catalog of the website.

Another significant player in developing the visual search engine is Google. The corporation is trying to create products like Google Lens and Google Badges which works to combine the optical search technology. The earlier product will be able to recognize objects and forward information associated with the object to the users. The following product will try to leverage the visual cues provided by the search engine to offer more user-centric results.

[caption id="attachment_123994" align="aligncenter" width="700"] Image Credit - Melty.fr[/caption]

Conclusion:

With the progress of technology, the fashion is becoming more accessible to the customers. Now, the buyer will not have to depend on the keywords to search for the specific product. With the help of visual cues, the customer can quickly get hold of their desired product without much hassle. This technology in the future is supposed to help the lower end vendors who create the merchandise at a cheaper rate for the customer. The high-end fashion houses can use the same technology for reaching a new customer.

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Bengaluru Based Increff Secures $2 Mn Funding From Sequoia Capital

The brand registered under NextSCM Solutions, Increff has secured about Rs 13 crore ($2 million) in a funding round from Sequoia Capital. The other bunch of investors participated the round includes, Premji Invest’s Rajesh Ramaiah, warehouse automation provider Grey Orange Robotics; founders of CareerNet- Anshuman Das and Rishi Das and Jasbir Juneja Director of RedSeer.

Fashion supply chain solution provider Increff plans to use freshly infused funds to enhance its product offering, expand its customer base and hire for its technology team.

Commenting on the development, Rajul Jain, Startup’s chief executive told ET, “The fashion industry, including brand houses, retailers, and e-commerce players, is struggling to generate margins while they try to achieve a faster rate of moving inventory. INCREF's offering takes into account factors such as predicting demand on merchandising level and ensuring constant tracking of every item at warehouse level.”

Founded in August 2016 by former Myntra executives, Rajul Jain, Nirmal Jain, Anshuman Agarwal and Romil Jain, Increff offers an end to-end supply chain management solution for the fashion industry. According to the company website, it provides solutions to identify the “right demand” and enable “fast response” to serve this demand – leading to higher sales at lower inventory. Prior raising this round, startup had infused external funding from Global VC in December 2016.

Earlier in June 2017, OneAssist Consumer Solutions Pvt Ltd had raised $18million in Series C funding Led by Existing Investor Sequoia Capital. Prior to this, it was reported that Gurgaon-based startup, Numberz was in talks to raise a new round of funding from Sequoia Capital. In February 2017, Belong, predictive outbound hiring platform provider had raised $10 million in Series B funding led by Sequoia Capital India, with participation from existing investor Matrix Partners India.

How Internet of Things Technology Changes Fashion Industry

Numerous predictions were being established regarding the transformation of industries through Internet of Things. Despite many of these expectations have missed the mark of becoming true and despite everything we trust, the Fashion industry has landed at a point in time where shrewd sensors, programming applications, PLM and E-PLM programming, and a huge number of equipment frameworks are presently prepared to interconnect, creating the robotization and gathering of brilliant information required to digitally change our trends. All commercial ventures far and wide, including Fashion, are sitting tight for the IoT to have a genuine quantifiable effect that can be immediately deciphered into effective Return on Investment (ROI) for the makers, and similarly a positive return for customers.

As said before, the IoT is right here and surrounding us; there are billions of connected savvy labels (RFID), following items and handing-off data like customer feedback, user reviews. Devices that can regularly track and record an abundance of data from these sensors, RFID labels, shrewd chips that measures a large number of things. These "things" can include accelerating up, turn, introduction, weight, rakish speed, height, temperature, whirligigs, indicators, high accuracy temperature sensors, individuals counters, material and part stock, items SKUs et cetera. We expect that there will be more than 1,900 fashion firms that are presently executing, a current PLM connection that uses the internet to bolster configuration, advancement, and acquirement of design items available to be purchased by their buyers. One such fashion eCommerce company named as fashion buzzer published an article on Internet of Things. In that article they explained how their market is affected due to the introduction of Internet of Things technology in fashion industry and how they are developing technologies to match this fast pace trend.

These are the companies, that will keep on taking the lead and push their PLM manufacturers to embrace the Internet of Things and, over the span of doing, will determine plenty of ROI advantages for the buyers and the consumers. Consumers will experience advantages like choosing items, quicker time to market, mass customizations, item personalisation, new group warnings, cost coordinating straight to their smartphones. Just like any other industry IoT is going to make fashion industry, easy.

WhichPLM (A digital magazine that writes about product development) trusts that the main PLM (Product Lifecycle Management) manufacturers are fixated on changing the fashion industry worldview, by connecting patterns imparted to stock arranging connections that can use calculations to anticipate the outline patterns, textures, colors and hues, which thus will share and interface data on: budgetary arranging; grouping arranging by nation and district; 2D innovative configuration choices; materials administration and testing; shading administration(counting computerized testing and endorsement of tests with their areas and points of interest accessible on RFID labels); design estimation and improvement; 3D virtual models; size proportions; arranging and marker making; material clumping (shading/lengths/widths that can again be labeled and imparted to material organizers); material assessment and quality reviews; spreading machines giving input on styles and material parameters to organizers in preparation for cutting; N.C. cutting machines with programmed parameter settings taken from material labels. This, on a whole, can change the fashion industry manufacturing unit.

Today, in Fashion, the IoT is used in numerous new companies that are creating wearable IoT sensors and gadgets used as a part of the developing business sector of Fashion wearables. These sensors and chips are making it practically easy to track pretty much anything a business needs to know from their buyers or wearers. These are things to which availability has been included as a method for enhancing the end client experience or, for businesses like the style, to encourage the support contract in the middle of client and supplier of both programming and equipment. Despite the fact that this availability will soon connect the physical and computerized universes in a domain of various markets, the Internet of Things is going to turn fashion industry upside down.

Author Of This Article

Yash Mehta is CEO of a Internet of Things startup named 'Esthan'. He is a sole owner of Iotworm blog, a blog concentrated on emerging Internet of Things technology. Yash has contributed on various IoT topics in leading business blogs. He is a IoT and Data Science expert by procession and developer of a commercial data analytics tool named 'dataworm'. You can follow him on twitter.com/iotworm