Building Bharat’s TikTok for Games, SimpleViralGames Raises Rs 4 Cr in Pre-Seed Funding
  • SimpleViralGames, aka SVG, has raised Rs 4 Cr from WEH Ventures, Eximius Ventures, PointOne Capital, Force Ventures. WEH led the round.
  • A few prominent angels including Ankit Agrawal (Founder & CEO of InsuranceDekho), Prashant Sachan (Founder & CEO of AppsForBharat) also participated in the round. 
  • The raised funds will be used by SVG to build Bharat’s TikTok for Games via their app named ‘TimePass’ which shall host 100s of fun hyper-casual games on the platform which can be played with a tap of a button without any additional download for each game.
Simple Viral Games aka SVG, a hyper-casual mobile gaming platform, today announced raising Rs 4 Cr (500,000 USD) in a pre-seed round led by WEH Ventures. The round also saw participation from Eximius Ventures, PointOne Capital, Force Ventures & a few angels including Ankit Agrawal (Founder & CEO of InsuranceDekho), Prashant Sachan (Founder & CEO of AppsForBharat).

Founded in December 2022 by Rahul KR & Sourav Badami, SVG is focused on giving the best mobile gaming experience to Bharat. This hyper-casual gaming platform shall serve users from all age groups & make playing fun games a part of everyone’s daily routine. On their app named TimePass, users can discover & play lots of games without any additional download for each game. Simply swipe up to see a new game reel!

Sourav Badami and Rahul K R
(L-R) - Sourav Badami and Rahul K R

Rahul K R is an IIT Madras Alumnus and ex- Lead Product Manager at Khatabook & Apna. He was first Product Manager at Khatabook. While, Sourav Badami is an ex- Engineering Manager at Gojek. 

Speaking of the platform, the founders said “We are making Bharat discover and play the world's best, most simple, fun and innovative games! Imagine a video game arcade, which has 1000s of games to choose from & you can start playing with a single tap, all in one single app.”

Currently, the app has over 20 games & is adding new games every week. The company has started working with game developers & studios as well to on-board their games onto the TimePass app.

Our goal is to become a TikTok like platform for hyper-casual/casual games & empower game developers and studios to publish their instant games on our platform & get distribution right away & earn with the revenue share. In next 3-5 years we wish to have over 100M monthly active gamers on out platform. Built in India, Built for Bharatsaid the founders.

Speaking on the investment, Rohit Krishna, General Partner, WEH Ventures said “Except gaming, almost all other content categories have platforms that focus on personalized, infinite scrolls. We think Rahul and Sourav have great chemistry and complementary skills to build a ‘TikTok for gaming’ platform for Bharat

Launched in 2017, WEH Ventures is a sector-agnostic early-stage venture fund with a primary focus on startups solving India-first problems. The fund is very often the first institutional investor in a company and aims to support it through the early years and beyond.  In its six year journey, the fund has already backed several category-leading companies such as smallcase, Jar, Masterchow, Appsforbharat and Pratilipi which have been subsequently backed by top tier institutional investors.


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