Viral Marketing as the name suggests is spreading information on a mass scale. It describes any strategy that seeks to spread information about a product or service from person to person by word of mouth or sharing through the internet.
The advent of social media platforms such as Facebook, Twitter, Instagram, and Snapchat have contributed to the efficacy of viral marketing massively.
These platforms allow one-to-one interactions and every person loves personal attention. If your brand is able to deliver that, you’re in the running to go viral.
According to various reports around 75% of the marketers know this personalization tactic but hardly 20% of them use it. That’s majorly because people tend to assume that going viral is a matter of luck and not of strategy.
While accessing all communicational platforms we get to understand the users spend most of their time emailing, sharing content, viewing news and forwarding it to their friends, families and other acquaintances.
Now, the catch here is that they don’t just share any content.
People share content which seems relevant, useful and credible. And that is exactly what you have to create.
Interestingly, according to Bryan Heathman, president of I Promotion for 24/7 Media, an online direct marketing company, 80 percent of online firms use viral marketing. Viral Marketing acts as a double-edged sword due to its ease in spreading and sharing. It can be a PR nightmare if it goes wrong.
All the data and observations above suggest that viral marketing is an awesome promotions technique. But it is only effective if your marketing efforts really make something share worthy. In other words, whether your content is going to get viral.
That’s a nightmare for a modern day marketer. He learns marketing, gets all the things right, but doesn’t succeed. So, here I enlist top tricks or tips to let you hit the ground running.
Top 7 Tips to Win at Viral Marketing
Viral marketing is all about being able to trigger the emotions of your audience. If your viral strategy fails to do so then you will definitely have to compromise on your desired outcomes.
Following this, the next question is how to create a strong emotion? You can set off love or hate in your audience through your content, create something that will make people jovial or insanely angry, or be an idiot or a genius.
Traditional marketing involves endorsing your product or service, giving insights of it, and how it is beneficial for the audience. In reality, people actually do not care about you or your product unless you have an interesting story to share along with it. Everyone remembers the Bravia TV advertisement even when the product was not even seen throughout the advertisement because of the story that it delivered.
Nothing goes viral on its own; you need to deliver the right message to the right people. Try to determine your target audience, if it is for a particular age group or for a particular gender or religion.
Next, determine which marketing channels are the best where you can publish your posts so that it reaches the right audience. You need to determine these before you let your content go live.
There is probably no one who doesn’t like something valuable for free. “Free” is the strongest word in a marketer’s vocabulary. To attract the attention of your audience, offer the most valuable product or service for free.
The most viral marketing programs potentially benefitted by using this strategy. By implementing this strategy, you may not profit today or tomorrow but if you can generate people’s interest on you then you will profit soon.
A video does what text doesn’t. It creates an immediate and real impact on the target audience. Adding a video on YouTube or Daily Motion allows your audience to share it with their friends and eventually, the video becomes popular and can end up spreading like wild fire all over the internet, increasing brand awareness enormously.
Moreover, if your video is really interesting then people might embed your video on their websites or blogs. This way, people will see your video from different websites as well, thus making it even more popular.
In essence, video marketing is the best tactic to add virality from your campaigns.
Just as the viruses only spread when they’re easy to transmit similarly you need to allow people to share your content easily, embed it on their own sites and download it to spread it across the internet.
Moreover, simplify your message so that the audience can understand it easily and this will encourage them to share it with others.
People always want to see something new. Ordinary and general content has zero probability to get viral. To make your marketing campaigns noticeable do something unexpected.
Simply trying to promote your product or service is not something great – others are doing that too. The key is to be original. Deliver what you deeply feel about, what you think your audience will connect to.
Many people think that viral marketing requires a huge budget and time or that it is a product of luck. But the above-mentioned strategies can definitely help you drive more traffic and sales. If you are not using online viral marketing techniques yet, you are putting your own business at a disadvantage by missing out on millions of visitors to your website or blog.
An important thing that is of concern is that although viral marketing is an extremely effective tool and it is something to include in your list of online marketing strategies, the basic marketing rules still apply.
Like this content? Sign up for our daily newsletter to get latest updates.
This site uses Akismet to reduce spam. Learn how your comment data is processed.
We Dont Spam !