The offline recharge for video-on-demand service is the first-of-its-kind industry initiative.
Mumbai, July 3, 2020: Intending to deepen existing market presence and penetrate new markets, ALTBalaji and PayPoint India have entered into a strategic partnership. This initiative is primarily for the rural and semi-rural markets with a set of viewers who require digital-assistance and offline subscription payment options.
With PayPoint’s 45,000 plus tech-enabled retailers across India wherein more than 80 percent of its customers are spread across in rural and semi-rural markets, the partnership helps ATLBalaji acquire untapped customers by making content more accessible. For the ALTBalaji fans, the PayPoint offline stores provide seamless assistance for activation as well, along with paying for subscription and renewals in cash and access the program at the convenience of their homes.
In the current pandemic, ALTBalaji, which is an alternative for mainstream entertainment, has witnessed an increased audience in rural areas. PayPoint, a leading offline-to-online (O2O) company operating Pan India for the last 10 years, will provide access to its retail outlets to collect cash on behalf of ALTBalaji and allow the consumers to watch the fresh, original, and engaging contents on the over-the-top (OTT) platform.
Ketan Doshi, Managing Director of PayPoint India, said, “For ALTBalaji like alternatives to mass entertainment, there is a huge fan following in the rural districts of India. However, for lower digital-savvy fans activating the service, and doing an offline recharge is a hindrance. This partnership will be a boon for the population to do an instant activation and renewal recharge.”
“The offline recharge for such video-on-demand OTT service is the first of this kind and one such industry initiative. The association will help ALTBalaji achieve higher subscriber’s base, while PayPoint will be adding one of its kind product to the kitty of services that it is providing to the customers across the length and breadth of India, ” Ketan added.
The association will enable ALTBalaji to take the OTT space to the masses and aggressively increase its viewership by reaching every corner of the country. Available across multiple interfaces ranging from desktops, laptops, tablets, smart-phones to internet-ready television, the subscription-based video on demand (SVOD) service marries state-of-the-art technology with gripping storytelling.
PayPoint is a trusted partner for Last-Mile Delivery of Fast-Moving Consumer Services. It offers more than 100 services like bill payment, recharges, DTH, Travel booking, ATM withdrawals, Wallets, and many more. Technology-enabled Retailers brings benefit to the end customers in terms of accessibility, convenience in the neighborhood.
ALTBalaji is a subsidiary of Balaji Telefilms Limited, a subscription-based video on demand (SVOD) service, which has marked the Group’s foray into the Digital Entertainment space. After conquering television and making a strong mark in films, Balaji Telefilms aims to reach out directly to specific audiences, by providing them with original, exclusive shows, that they can access at their fingertips. ALTBalaji offers fresh, original, and unique stories. Tailored especially for Indians, across the globe, the platform hosts premium, high-quality shows featuring famous celebrities, acclaimed writers, and award-winning directors, making ALTBalaji a true alternative to mainstream entertainment.
About PayPoint India
PayPoint is a technology-enabled Distribution network of Financial Services. The company’s digitally connected network of 45000+ offline stores offers various Financial services like Banking (PMJDY accounts), micro-ATM services, Wallets (Paypointz), Remittances, Bill payments, insurance, Merchant QR and many more. Apart from Financial services, PayPoint also offers consumer services to the underserved like Travel booking, Recharges, Amazon assisted shopping, Gift Cards, etc. through its strong network of retail stores spread across the country. The company’s retailer-driven assisted model helps customers make an informed decision for availing services from their trained partners and its digital platform.
PayPoint offers a bouquet of services through its plug-and-play platform. More than 100 Services providers are plugged into the company’s system and interact with them on a real-time basis catering to more than 5 million customers month on month. The primary objective is to bridge the financial inclusion gap between developed urban India and under-served rural India.