Timios, a Bangalore based packaged healthy snack brand for children has raised Pre Series A funding led by Rangsons Technologies LLP, part of NR Group. The round also saw participation from Paipal Ventures LLP. The funds will be used towards product development, strengthening the existing distribution network and enhancing the technology platform. Timios had earlier raised funding from MTR Foods Pvt Ltd in 2018.
Timios was founded by brother sister duo Aswani Chaitanya and Hima Bindu in 2016. The idea came about when Aswani moved to India from the UK in 2014 after spending about 15 years at top tier investment banks. Once he returned with family, as parents, Aswani and his wife were in search of healthy age appropriate snacks for their two young boys.
Unlike in the developed markets, there were no options for healthy yet tasty snacks designed for children. He realized the gap in the market and teamed up with his sister Hima Bindu, who holds a Masters degree in Nutrition and has worked as a research associate at an agriculture university and as part of the research and development team of a leading FMCG company. The duo founded Timios to create healthy yet flavourful and age appropriate food products for children.
Commenting on the announcement, Aswani Chaitanya, CEO and Co-Founder of Timios said “A lot of millennial parents today are extremely conscious about what their children consume as part of their healthy diet. This increasing awareness and shift towards healthy, natural and organic food choices for children have been the key reasons behind the success of our products. The response we have received so far has been overwhelming. With new investment, we will continue to develop more innovative products and expand our footprint. We are very pleased to bring on board Rangsons Technologies LLP and Paipal Ventures LLP to be a part of our next phase of growth. In addition to the investment, we value the tremendous experience and strategic vision they bring to the table”.
Pavan G Ranga, CEO, Rangsons Technologies LLP said “We are very excited to onboard this journey. We believe this to be a unique category and the team has developed a very relevant product line to address the current need in the market. Timios has demonstrated impressive growth within a very short period of time. We truly believe that Timios is addressing a large unmet need in the category of healthy packaged snacks for children. With an experience rich team and new innovative products, Timios has the potential to capture a significant share in this category.”
Ajith R Pai, Partner, Paipal Ventures LLP said “Aswani and his team bring in passion and energy in everything they do. Their effort over the last few years has laid the foundation for the brand and the company to be well positioned to grow in this under-served market for healthy and nutritious food for children. I am confident that with this new investment Timios can scale up significantly to be the defining brand in the category it operates.”
Timios has a range of healthy food products designed for children. Timios products are age appropriate covering age ranges starting from 6 months to 12 years. (Babies, toddlers and schoolers). Each product is made with 100% natural ingredients and contains zero preservatives. With 7 categories of products, Timios offers finger food, munchies, energy bars, breakfast cereal, biscuits, probiotic bites and much more. Each of these products are designed in suitable portions to provide the necessary nutrition. Timios will soon be introducing weaning food and other snacks for toddlers and schoolers.
Timios is available on their website www.mytimios.com, online platforms like Amazon, Bigbasket, Firstcry and Flipkart. With 250+ orders every day, the company also sells its products in over 350 offline stores (organic stores and kids/baby stores).
Timios, part of FirmRoots Pvt Ltd, is a packaged healthy snack brand for children. Founded by brother sister duo, Aswani Chaitanya and Hima Bindu in 2016, Timios has a range of healthy food products designed for children. Timios products are age appropriate covering age ranges starting from 6 months to 12 years. (Babies, toddlers and schoolers).
About Rangsons Technologies LLP
Headquartered in Mysuru, Rangsons Tech LLP are a diversified business group with presence in Defence and Aerospace, Education, Infrastructure, Agriculture and Healthcare.
Rangsons Tech LLP is a part of NR Group, which was established in 1948, and today it is one of the largest business houses in South India. It’s flagship company N. Ranga Rao & Sons is the market leader in Indian Incense Industry led by its brand ‘CYCLE Pure Agarbathies’.
About Paipal Ventures LLP
Paipal Ventures is an early stage family office investment fund that invests in passionate founders with a vision to scale. Coming from a family of entrepreneurs it looks to support and nurture businesses that are unique and have an opportunity to dominate the market segment they are in. Its past investments have been in diverse verticals such as Edtech, Agritech, Solar, Fashion & FMCG.
Paipal Ventures is part of the Mysuru based VWF Group founded in 1980 which began its journey as a manufacturer of lighting components. Over the years it has diversified into LEDs, Diamond tools & Agri Fresh Produce.