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Mumbai-based edtech major upGrad announced the launch of a ‘COVID-19 Awareness Program’, through which it will be facilitating donation towards the PM-CARES Relief Fund. The ‘COVID-19 Awareness Program’ is a 5-day long online program, where domain experts will give live talks on safeguarding one’s finances, and career along with mental health in the current scenario. The program can be accessed by anyone FREE of cost, on prior registration. For every participant who registers and completes the online program, upGrad will be contributing ₹ 10 per participant to the Prime Minister Narendra Modi’s recently announced COVID-19 Relief (PM-CARES) Fund.

“Infodemic has superseded pandemic, aggravating the panic and negativity around us. From complex questions like – Will the economy head for a super recession; Should I save now or invest now; to personal questions like – Will my kids be able to complete education this year – there are a thousand questions and a zillion opinions floating around. As a leader in the education space, I take it as our duty to now educate the masses with the correct information and implication of the situation,” said Mayank Kumar, Co-Founder & MD, upGrad, who will also be taking one of the sessions during the awareness drive.

The expert sessions will be hosted live, allowing for active interactions and query resolution for the participants. Given the diversity of topics from workforce management to mental health management, upGrad is expecting participation from every nook and corner of India, be it college students, homemakers, c-suite executives or retired professionals.

“The coronavirus situation is a tough one personally for all of us. What’s the way to reduce the financial impact on our lives? To ensure future security, I will be discussing investments and managing finances through a time when you have very little control over what you can do,” said Deepak Shenoy, Founder, and CEO, Capitalmind, who will talk about the current financial market scenario and how one goes about making financial decisions.

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“Given the current lockdown, from mere boredom to frustration and to post-traumatic stress and depression, a longer period of quarantine is likely to encourage a negative psychological impact on individuals, if not dwelt right. We might overcome the havoc in the coming future, but such a psychological crisis and irrationality would become another challenge, thus creating a larger setback across the society,” said Dr. Naazneen Ladak, practicing psychiatrist – M.D. (Psychiatry) and physiotherapist, who will take a session on the Do’s & Dont’s during the period of social distancing.

upGrad seeks to onboard 1 lakh participants, and thereby plans to contribute Rs. 1 million to the Prime Minister Narendra Modi’s recently announced COVID-19 Relief (PM-CARES) Fund. The program launches on 1st April 2020 and the registration for the same is now open: https://events.upgrad.com/covid-19-awareness-program

Founded in early 2015, upGrad offers online programs for working professionals. In a short span of around 5 years, upGrad on-boarded over 21.5K paid learners and impacted more than 370K individuals globally, making it India’s largest online higher-education company, basis gross revenue generated from the Indian market in FY18-19.

upGrad provides programs in the areas of Data Science, Technology, Management and MBA to college students, working-class and enterprises. These programs are designed and delivered in collaboration with top-notch universities like IIT Madras, IIIT-B, BITS Pilani, MICA, NMIMS Global Access, Duke CE, Deakin University, Liverpool John Moores University and others. To further enhance the learning experience, a comprehensive ecosystem has been built which includes one-on-one mentoring, peer-to-peer learning, industry networking and most importantly expert career guidance providing learners holistic support to elevate their careers to the next level.

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The company has been awarded the title of ‘Best Tech for Education’ by IAMAI in 2019. The company received the ‘Best Education Brands’ award by Economic Times and has made it to LinkedIn’s ‘Top 25 Startups’ two years in a row in 2018 and 2019.

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