Volkswagen has partnered with Avataar.Me, to offer immersive life-size 3D experiences to its social & web consumers. The experiences were brought to life in partnership with Facebook & Instagram during the Auto Expo 2020, where users can digitally discover Volkswagen’s SUVW range on display.
Volkswagen has integrated Avataar.Me’s webAR platform allowing Volkswagen consumers to experience immersive life-size 3D AR discovery of their Auto Expo product range. Avataar.Me’s deep-learning AI platform directly converts 2D images & videos of Volkswagen to life-size 3D experiences.
Facebook & Instagram are media partners to this exciting AR engagement to facilitate reach & discovery to the target audience and drive the desired business outcomes. In a transformative experience, consumers will be able to virtually discover Volkswagen SUVW range on display at Auto Expo. With users creating and sharing their own videos, it drove organic word of mouth amplification to their social circles.
Bishwajeet Samal, Head of Marketing, Volkswagen India, said, “At Volkswagen, we always seek out to make the best of technological advancements. We are determined to showcase our brand and product proposition in an innovative manner. Our partnership with Avataar.Me for the Auto Expo 2020 revealed our vibrant New Volkswagen in an immersive life-size 3D experience. This enabled our audience from across the world to witness New Volkswagen and our SUVW portfolio while staying true to our core of being a People’s car.”
Prasanjeet Dutta Baruah, Vertical Head – Automotive, Tech & Telecom at Facebook India, said, “Facebook and Instagram are platforms where people pursue and share their passions. We have been working closely with industry leaders to enable customized solutions for them. We are thrilled to have been a part of Volkswagen’s Auto Expo 2020 journey by helping them bring alive the event experience on the Facebook family of apps, and taking it beyond the confines of the venue to auto-enthusiasts and Volkswagen lovers across the country.”
Sravanth Aluru, CEO & Co-founder, Avataar.Me, said, “Volkswagen is known for its industry leadership, and we are super excited to partner with them, pioneering immersive digital AR experiences for Volkswagen fans. Our AI platform delivers an immersive discovery experience in the comfort of fans’ homes, thereby bridging the online-offline experience gap.”
About the Volkswagen brand:
Volkswagen, a leading carmaker in Europe, sells its broad model range, from the Up! to the Touareg, in more than 150 countries worldwide. The brand, globally, is forging ahead consistently with the further development of automobile production. E-mobility, smart mobility and the digital transformation of the brand are the key strategic topics for the future. In 2019, the brand unveiled its first ever e-mobility offering ID.3 for the European market, based on Volkswagen’s MEB platform. In India, Volkswagen currently offers the Polo, Ameo, Vento and Tiguan.
Avataar.Me is a 3D AR/AI platform powering marquee digital marketing and commerce leaders globally.
Avataar’s deep-learning AI directly converts 2D photos and videos to life-size 3D, helping brands immerse their consumers in life-size AR visual discovery – from trying an apparel, a shoe, a bag, a sunglass or a lipstick together on yourself, to trying furniture in your living room, to a life-size car in your backyard – we do it all!
Our webAR platform embeds into our brand’s websites/apps to offer plug-and-play AR experiences at scale. We are also partners with Instagram and Facebook to power social AR engagement on brand’s social accounts globally.