social media analytics

The information technology (IT) ministry has proposed that significant social media companies should maintain a database of active mobile numbers of all their users for verification purpose under a revised set of rules, according to a source.

The proposal — aimed at tackling issues related to anonymity of users in the fast-growing social media space — has been mooted for the first time as part of the amendments likely to be made to the existing IT intermediary rules, the source said.

Social media companies with more than 50 lakh users in India will be categorised as significant social media intermediaries. These companies will also have to comply with stricter obligations, including traceability of users, under the revised rules, the source said.

The ministry has sent a draft of the revised rules to the law ministry for vetting.

According to the source, the revised rules also seeks to draw a distinction between obligations and requirements of ‘significant social media companies’ as well as all other intermediaries and platforms.

Significant social media intermediaries should do verification and maintain a database of active mobile numbers of all their users, the source told PTI.

By putting in such a requirement, the IT intermediary rules would also be in sync with provisions in the Personal Data Protection Bill. The latter has a provision for verification of social media users, although on a voluntary basis.

“If you look at issues like traceability or anonymity on social media platforms, the problem is that it is largely confined to significant social media players and not all kinds of intermediaries.

RELATED READING  Likee Launches a New App Function ‘FaceFace’; Collaborates with Telugu Movie Raja Varu-Rani Garu

“So, it has been proposed that there will be some rules that will apply to all platforms and some extra obligations only for significant social media intermediaries,” the source said.

Original draft of the IT rules did not mention about any requirement for maintaining active mobile numbers of all users by significant social media companies.

The original draft said that intermediaries would be required to deploy technology-based automated tools for pro-actively identifying and removing or disabling public access to unlawful information or content while the proposed changes may now restrict the need for automated tools for detecting child sexual abuse material.

The changes proposed by the government in the IT Intermediary Guidelines (Amendment) Rules, are also expected to help increase the accountability of big social media companies in the backdrop of spread of fake news through such platforms.

The original draft of proposed amendments to the rules was put in the public domain in December 2018 for comments from stakeholders. Later, there were multiple rounds of discussions within the IT ministry on revising the rules. PTI MBI RAM

Like this content? Sign up for our daily newsletter to get latest updates.

Comments

Comments are closed.

You may also like