iffco ecommerce

Bulbul a live video shopping app signed up with Unicommerce a leading e-commerce enablement technology platform for managing the growth of its operations.

Bulbul partnered with Unicommerce to manage its growing orders. With Unicommerce warehouse management and vendor panel Bulbul gets access to fulfilment technology to scale up the operations. It will also enable seamless fulfillment from the warehouse to the end customer and ensure the availability of a wider catalog through a panel which systematically updates availability of inventory.

Unicommerce will also help Bulbul ensure that the seller base for the marketplace grows very quickly enabling the marketplace to meet the growing consumer demand successfully.


We continue to service new industries and are excited by the prospect of associating with Bulbul TV who are heralding a new innovation in the social commerce domain by ensuring an engaging video-based user interface for the end consumers. Serving as the backbone of such an exponentially growing social commerce platform has been a truly enriching experience for the team. We have been able to successfully implement the nuances that the new business models required says Kapil Makhija CEO Unicommerce.

On Bulbul users watch product videos and also interact live with the hosts to know more about the products. It sells items like gadgets home kitchen apparel cosmetics fitness health beauty and jewellery. The app launched in March 2019 has scaled to 2.5 Lakh orders a month and a GMV of Rs. 100 M.

Due to low prices of data video consumption has grown exponentially particularly in mid-tier cities. Players like Bulbul are leveraging video gamification WhatsApp distribution group buying behaviour etc to engage better with this audience. Social media channels such as Facebook WhatsApp and TikTok are also driving significant engagement across millions of users with video content being shared 13 more times than image and text combined.

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Bulbul is Unicommerce first partnership with a live video shopping platform. Unicommerce is a pioneer in servicing e-commerce sector with clients such as House of Anita Dongre Being Human TCNS (owner of W Aurelia etc.) which sell multi-brand products across multiple channels.

Atit Jain COO Co-founder of Bulbul said As we scale up our operations it is important to invest in the right technology platforms and partners to ensure that we are able to offer a superior experience to our customers. With a robust and scalable solution like Unicommerce as our warehouse management and vendor panel solution we are fairly confident that we will be able to manage our supply chain operations much more seamlessly and we would be better prepared for our next phase of exponential growth.

About Unicommerce


Established in 2012 Unicommerce is the market leader in e-commerce enablement software for multi-channel warehouse management and omni-channel services in India.

Unicommerce has emerged as one of the most preferred middleware solutions. It serves over 10000 registered customers across India Middle East South East Asia and South Asia with an average relationship of 3 years with enterprise customers. Some of its key clientele includes Forever New, Chumbak, Liberty Shoes, Kaff, GNC, Metro Shoes, Jack Jones, Vero Moda, Aks Clothing, Brand Studio, among many others.

Its platform is also seamlessly integrated with more than 100 partners across marketplaces logistics providers and ERP systems. Few of the key platform partners of Unicommerce are Amazon Flipkart, Myntra, Shopify, Magento, Delhivery, FedEx, Blue Dart, DTDC, SAP, Oracle, Tally, Microsoft Dynamics, Navision among many others.

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About Bulbul

Founded in November 2018 Bulbul is India first live streaming commerce platform where viewers can watch and chat with the hosts while viewing new and exciting products live on the phone. It e-commerce app provides health gadgets beauty cosmetics apparel jewelry home kitchen and bags.

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