NetEnt is working on the casino aggregation platform that will make it easier for its partners to access NetEnt’s content. The Platform is called NetEnt Connect and will integrate games from its growing list of games. The new platform will allow users from other partner websites to access NetEnt casino bonuses or other promotions and will save its network of clients valuable time and resources. The platform will launch soon after the trial period ends.
NetEnt has been rolling out popular games at an impressive speed and it can be very time consuming for the partners to work out the details of getting access to these games. This innovative platform sets out to simplify this routine and make the partnership more efficient.
The beta testing is happening with the Casino Room of Ellmount Gaming Ltd. and is using games from Red Tiger, which NetEnt acquired just recently in September for $263 million through an all-cash deal. Red Tiger was established in 2014 and was the leading supplier of casino games and software for its daily jackpot games. It was a perfect match for NetEnt who has spent years studying the market and investing in a global infrastructure focusing on customer reach. NetEnt has also done a great job of building up the platform and setting a standard for the gaming industry.
The fact that beta testing is focused on the red tiger games shows the dedication of NetEnt to this company and its products. The NetEnt was also very efficient with delivering the freshly acquired games to their customers and proves that Red Tiger will be a huge part of companies as it goes forwards and expand even more. NetEnt connect platform is expected to go live at the beginning of next year, depending on how well the beta testing goes. If all goes well the Swedish-based firm will then offer service to its partner game suppliers and individual markets based on the response of those markets.
The executives at Red Tiger are also excited to see that NetEnt is giving the acquired company the attention and promotion it deserves. The CEO of Red Tiger Gaming, Gavin Hamilton adds that the key incentive to work with NetEnt was to access its rich market and built a new audience. The deal between two gaming companies has turned out to be a success and allow Red Tiger to seamlessly expand their audience.
NetEnt has taken upon itself to set a new standard in online gaming which has gained its significant spot in the entertainment industry, specifically digital entertainment, and gambling.
With the technological advances that are happening now, the fact that entertainment is so digital is not surprising. Online gaming has allowed for a bigger variety of games, easier access and user-friendly services that have gained a mass following of loyal players. NetEnt is working on enhancing the gaming experience with its every new franchise and feature and Net Ent connect is just another example of that. NetEnt has managed to successfully expand its reach while also helping out the fellow developers in the industry.