Yoga and wellness startup Sarva on Thursday said it has raised Rs 20 crore in a funding round led by early stage venture fund, Fireside Ventures.

The funds would be utilised towards retail expansion, marketing and launching an integrated digital service. The company also plans to double its retail footprint in the next 12 months and is eyeing Mumbai and Bengaluru as its key expansion markets, Sarva said in a statement.

“Our investment in Sarva is embedded in the Fireside philosophy of investing in exciting young brands and helping them with a strong ecosystem support,” Fireside Ventures Founder & Managing Partner Kanwal Singh said.

Sarva is a credible player in the space of holistic wellness and has tremendous potential to scale up as a global Indian brand, he added.

“Since its inception, Sarva has grown aggressively from its first studio in Chennai and we hope to reach the 100-million consumer base in the next five years,” Sarva Founder Sarvesh Shashi said. PTI AKT AKT

Earlier in June this year, Bollywood actor Shahid Kapoor, and his wife, Mira Rajput Kapoor, have had invested in Sarva, joining the league of celebrities who have backed the Yoga wellness startup. As in May, the startup had raised $6 Mn from Hollywood star Jennifer Lopez and her husband and sports star Alex Rodriguez among others.

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