google bharat saves

Language searches have grown manifold in the country in the past five years with as many as 20 percent of all the billions of online searches being carried out in the local languages, says online giant Google.

This is a massive growth since 2014 when language searches were only 2 percent of the total online searches, the online giant said on Monday, and pointed out that as many as nine out 10 new online users are from the local languages.

Another key development is that growth rate of voice searches is much faster in local languages now, thanks to the extension of the facility into 11 languages.


“In 2014, just 2 percent of all searches were in local languages. This is a high 20 percent in 2019. The voice search is also is growing at 270 percent now,” Google India senior product manager Nidhi Gupta told reporters here.

Google has been offering voice search in English since 2008 and in Hindi from 2014, she said.

Among the millions of Internet users in the country, only one is in English now, which means that as many as nine of them are from local languages now, she said, adding this high growth is being driven by the wider penetration of smarphones which currently stand at around 400 million.

Speaking about the key milestones that Google has achieve on the language front, she said the company has launched Hindi voice search in 2014 and Hindi tab on the search results page in 2016, which have greatly improved the search levels.

RELATED READING  Google France denies Paying EU Media Outlets for using their Articles, Pics and Videos

Gupta said introduction of ‘neural machine translation’ on the Chrome in 2017 was a big step towards
improving the quality of translations to local languages. Currently, Google offers direct web page translations within in Chrome in as many as 11 languages.

Besides these, the company has also introduced Gboard voice typing in 10 languages, Google Assistant in 2017 and Navlekha in 2018 to empower offline newspapers and magazines across languages to bring their content online quickly and easily. PTI MAS LAL

Like this content? Sign up for our daily newsletter to get latest updates.

Jungle Ventures invests in BookMyShow’s Southeast Asia biz

Previous article

Genesis DevCon mobilises 850+ aspiring Blockchain Developers from across India with its 1st Edition

Next article

Comments

Leave a reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.