Truecaller plans to use its payments platform to foray into credit business early 2020, turning it into a complete fin-tech company, co-founder Nami Zarringhalam said here.
In an exclusive interview to the PTI at the company headquarters, Nami said the Truecaller is becoming a “superapp”, providing a spectrum of services to its consumers.
On being asked whether the company is entering fin-tech market by providing credit facilities on Truecaller Pay, Nami said he is looking at an early 2020 release of the service.
“We have tested with a limited set of users a while back and got an excellent response. Based on this learning and response from the community, we are working on updating and improving the user experience for India. We are looking at an early 2020 release,” he said.
Sitting in one of the conference rooms of the company’s headquarters in the upmarket Kungsgatan locality in central Stockholm, Nami said he aims at providing a comprehensive digital experience to Truecaller customers.
The alumnus of the KTH Royal Institute of Technology, who co-founded the company in 2009 with Alan Mamedi, said he is “excited” about the future of the firm as of the 20 million users on its Truecaller Pay platform, nearly 50 per cent come from tier two and three cities.
“We’re working on making application-to-approval an end-to-end digital experience. There are exciting times ahead because our service will offer microfinance and credit to a huge under-served market in India,” he said.
With Truecaller metamorphosing from a spam call filter to a platform offering payments, chat, credit facilities, the threat from snooping software, like Pegasus, are always lurking around. Nami describes such threats as a “cat and mouse” game.
“These Pegasus and other such things are actually very targeted attacks. And as far as we know, we have not been subjected to any one of them,” said the second-generation immigrant to Sweden.
However, he did not rubbish the threats and said with more and more people living in the digital world, consciousness about privacy and security will grow which was not there in the past.
Nami said while he was confident of his systems, vulnerability comes from the devices used by the users in case software, security patches, applications are not up to date.
“So that’s what I mean…the consciousness of the people who are active contributors in the digital era. They also need to be aware of the brands that they use, like the devices that they use, they get the updates and that they keep getting the relevant security level on their devices and also updating the apps, which are equally important,” he said.
He said technology has always been like that with hackers trying to be a notch above existing security protocols.
“But on top of that, when it comes to the way you handle encryption and the way you handle these kind of things, it’s always kind of a cat and mouse game like you will push innovation forward,” he said.
Reports of cash again becoming strong in India after three years of demonetisation do not seem to bother Nami as he terms it a natural cycle.
“…every now and then we see spikes, and we see dips in the usage of digital payments. And I think that’s a natural kind of cycle. That the adoption will go through,” he said.
On the digital payment culture in India, Nami said it will take the country probably over 10 years to build out right infrastructure and the adoption among the people to even dare to go cashless.
“You might use a lot of different payment products in India. But at the end of the day, do you dare to walk out of your door without any cash in your wallet? I think, it will take time for that adoption to happen.
“And we will continue to build on the experience, which I think is going to be the winning key for us, (and) not how much money we spend on cash back, which we don’t, and or how we try to, inorganically acquire users, because users come to us organically,” he said.
Lauding the Unified Payment Interface (UPI) introduced by the Indian government, Nami said it has given a level playing field to everyone.
“What I think it matter is the experience that the consumers get and how to trust that and how much they trust that experience and how safe they feel using that experience as opposed to handling cash, because there is a kind of native feeling of holding hard cash in your hand. And you need to translate that experience into something that fits in your smartphone. And that’s the challenge that I think, all of us need to overcome,” he said. PTI ABS