pepperfry outlet delhi e1574334484183

Pepperfry, a leading furniture e-tailer, will touch 100 outlets across India by June 2020, a top company official said on Thursday.

Pepperfry at present has 67 studios (shops) including the one opened in the city on Thursday, in 24 cities across India, the company’s Chief Category Officer Hussaine Kesury told reporters.

It has 23 largest studios in South India including in Bengaluru, Chennai, Hyderabad and Kochi, he said.


The company has 15 franchise model studios in the country, including in Coimbatore throughVR Enterprises, he added.

South India is an essential market for the company, which contributes to over 40 per cent of the overall business, as consumers in the region are highly evolved online buyers,
Kesury said.

Founded in 2012, by Ambareesh Murty and Ashish Shah, Pepperfry was speculated to raise $100 million from Norwest Venture Partners and Bertelsmann India Investments (BII), in January this year.

In 2017, Pepperfry’s competitor, Urban Ladder, was been granted the single brand retail trade (SBRT) licence by DPTII. With this governmental approval, that help the company build a strong offline presence across India.

Earlier in July this year, E-Commerce giant Flipkart forayed into the offline space with its first Furniture Experience Centre in Bengaluru.

~ With inputs from PTI

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