Global alternative asset manager Investcorp on Monday said it has led a USD 11.2 million (about Rs 79.5 crore) investment in Bewakoof Brands (

Founded in 2011 by Prabhkiran Singh and Siddharth Munot, is a direct-to-consumer online apparel company. IndigoEdge was the advisor to for the deal, a statement said. has strengthened its sales to more than 650,000 products per month with a customer base of over 4 million.

“Having grown significantly in the last couple of years, we will continue investing in improving the customer experience through technological innovation and focusing on talent acquisition,” Bewakoof Brands co-founder and Director Prabhkiran Singh said.

Gaurav Sharma, Co-Head of Private Equity, Investcorp India, said has an impressive team led by its founders and the company offers products that are focussed on innovation, affordability, capital efficiency and bottom-line contribution.

“All these factors make us believe that is a unique company amongst Indian digital consumer brands,” he added.

Investcorp had raised Rs 1,000 crore in its maiden India-focussed private equity fund. The new fund targets investment opportunities across three key sectors – mass-market consumer, financial services and healthcare. Other than, the fund has so far invested in four companies – Incred, ASG, Zolo and Citykart.

Investcorp manages over USD 28 billion globally. PTI SR SR

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