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With a vision to provide tech enabled education facilities to the future of the country, Sony Pictures Networks India (SPN) has associated with EdTech start-up, ‘ConnectEd Technologies’ to convert government schools across Mumbai, Panvel and Raigad, into ‘Smart Schools’ under its CSR programme ‘YAY! Vidya’. Under this programme, SPN will provide access to smart classroom systems powered by ConnectEd Technologies in Marathi to over 50,000 students.

The classrooms are powered with solutions designed specifically for government schools to integrate tailor-made educational content into conventional teaching practices on a daily basis, thereby providing a better learning environment and academic experience. The study material is aligned with the State Board curriculum optimized for government school students with a robust and sustainable hardware, while still being easy to operate and navigate through for teachers. ‘YAY! Vidya’ is one of the largest independent EdTech efforts aimed at municipal schools and has already benefited over 12,000 students across Maharashtra. This program aims at bridging the gap in education and aiding the betterment of society. SPN is committed to co-creating India’s social development agenda through empowering communities and creating a positive impact in society.

SPN’s CSR programme is built around three pillars; empowerment, education and environment and ‘YAY! Vidya’ falls under the education pillar of SPN’s CSR programme.

Rajkumar Bidawatka, Head CSR, Sony Pictures Networks India (SPN), “At Sony Pictures Networks, it is our earnest endeavor to provide students equal opportunities to learn and grow. With YAY! Vidya, we are taking a step further towards building a better and smarter India while making learning a pleasant experience. Through the YAY! Vidya programme, our long-term vision is to give students access to top-notch technology.”

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Lehar Tawde, Co-founder, ConnectEd Technologies, “With all these technological advancements around us, every child deserves to learn in an enjoyable and interesting manner. We are extremely glad to partner with the ‘YAY! Vidya’ campaign initiated by Sony Pictures Networks India (SPN) to realize every student’s right to joyful learning. Our ‘Smart Classroom System’ has produced great results in rural schools, and we’re confident that this large-scale deployment in Municipal schools will yield similar results.”

Sony Pictures Networks India (SPN), is an indirect wholly owned subsidiary of Sony Corporation, Japan.

SPN has several channels including Sony Entertainment Television (SET and SET HD), one of India’s leading Hindi general entertainment television channels; MAX, India’s premium Hindi movies and special events channel; MAX 2, another Hindi movie channel showcasing great India Cinema; MAX HD, a high definition Hindi movie channel airing premium quality films; WAH, the FTA channel for Hindi movies; SAB and SAB HD the family-oriented Hindi comedy entertainment channels; PAL, a genre leader in rural Hindi speaking markets (HSM) showcasing the best of Hindi general entertainment and Hindi movies from SPN’s content library; PIX and PIX HD, the English movie channels; AXN and AXN HD, the channels showcasing the best in Reality, Entertainment and Drama; Sony BBC Earth and Sony BBC Earth HD, the premium factual entertainment channels, Sony AATH, the Bangla entertainment channel; MIX a refreshing Hindi music channel; YAY!, the kids entertainment channel; sports entertainment channels – SONY SIX, SONY SIX HD, SONY ESPN, SONY ESPN HD, SONY TEN 1,  SONY TEN 1 HD, SONY TEN 2, SONY TEN 2 HD, SONY TEN 3, SONY TEN 3 HD; Sony मराठी, the Marathi general entertainment channel; SonyLIV – the digital entertainment VOD platform; SPN Productions, the networks’ film production arm and StudioNEXT the independent production venture for original content and IPs for TV and Digital media. SPN reaches out to over 700 million viewers in India and is available in 167 countries.

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The network is recognized as an employer of choice within and outside the media industry. SPN is a recipient of several awards, including the ‘Aon Best Employers India’ Award in recognition of SPN’s unique workplace culture and exceptional people practices, consistently ranking amongst India’s Top 10 Companies with Best Health & Wellness Practices by SHRM & CGP Partners, listed by Working Mother & AVTAR as one of the 100 Best Companies for Women in India and adjudged one of India’s Great Workplaces by the Great Place To Work® Institute.

Sony Pictures Networks India Private Limited is in its 24th year of operations in India. It has a subsidiary, MSM-Worldwide Factual Media Private Limited and an affiliate, Bangla Entertainment Private Limited in India.

~ Business Wire India

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