After recently announcing about launching foldable display ultra-premium smartphone ‘Galaxy Fold’ in the Indian market, South Korean multinational conglomerate Samsung, has come out with yet another solution to enhance and come close to its Indian audience and this is being done via its initiative of pulling in its end to end Internet of Things (IoT) Solutions. This is said to be a boss move by Samsung to increase growth and boost value among its current and potential target audience. these top notch experience centres will educate and throw some light on smart homes solutions. Supposedly these centres are to be erected in Delhi, Mumbai, Chennai and Hyderabad metropolitans.
This strategic technique of Samsung to enable people to experience its IoT solutions falls in line with its goal to further magnify an AI driven ecosystem, that includes solutions for home and workplace alike.
India’s IT hub, Bengaluru was the first city to house Samsung’s mobile experience centre in September last year. It is located in Opera House off Brigade Road and is regarded as the company’s largest mobile experience centre all over the world.
Like the Opera house which allows for a display of Samsung’s present IoT powered products, with smartphones and wearables obviously, the upcoming experience centres are expected to somewhere draw along the same lines. Customers will avail the opportunity here to get in touch with virtual reality and Artificial intelligence infused gadgets.
SAMSUNG PROLIFIC INITIATIVES
Samsung is not just here to sells itself to the public but it takes every needed initiative and treads along every outline through which it can positively impact the public. Very recently in September last month, Samsung took on and released ‘Samsung Finance +’ that offers customers financial options to purchase its Galaxy Smartphones.
Not only this, the investment arm of Samsung, Samsung Venture Investment Corporation (SVIC), fueled 4 of Indian startups with a whopping amount of USD 8.5 Million. The startups it chose was a system apps company OSLab (Indus OS), speech technology startup Gnani.ai, IoT solutions provider Silvan Innovation Labs, a Sequoia backed firm, and an unnamed early stage computer vision startup.
Samsung is constantly working on improving itself and the customer experience it deliveres. For this sole purpose Samsung also has come up with Samsung Bixby which is a virtual assistant that Samsung put together.
Senior Vice President, Consumer Electronics Business, Samsung India, Raju Pullan stated that “Samsung Bixby is the platform that we are investing in India. The investments on Bixby have not only been in mobiles or TV but also to make, for example, refrigerators smarter. Like the Family Hub (for) the fridge, the microwave and washing machine can also be connected to one ecosystem.”
Samsung continually thrives for more success and is winning at it with over 180,000 retail and 2000 exclusive stores across India. For this reason, Samsung well deserves the second rank it holds in India.