• Responding to the Prime Minister’s clarion call to eliminate the consumption of single-use plastics by 2022, The Better India has launched to make eco-friendly, sustainable and biodegradable products accessible and affordable for all Indians.
  • The curated e-commerce platform has over 500 MSMEs and 100 self-help groups onboard, selling more than 5,500 eco-friendly products that promote environment-friendly alternatives for everyday living.

Where do you shop for a bamboo toothbrush with charcoal bristles? How about a classy rug made of recycled PET bottles? Super cute reusable cloth diapers for newborns? is the place for eco-friendly alternatives to common single-use plastic items.

Responding to Prime Minister Narendra Modi’s clarion call to eliminate the consumption of single-use plastics by 2022, The Better India launches The curated e-commerce marketplace, with sustainable products by Micro, Small and Medium Enterprises (MSMEs) in India, endeavours to make environment-friendly products and practices accessible and affordable for all Indians.

Collaborating with micro and small enterprises, farmers and marginalized communities, offers them market access to consumers across the country, thereby boosting growth opportunities. For equitable human development and environmental protection are interdependent and indivisible.

Speaking about the launch, Dhimant Parekh, Co-Founder and CEO of The Better India, said, “When my wife Anuradha and I started The Better India in 2008, we were driven by the desire to harness the power of technology to bring about social impact. Over the years, the company has spearheaded several award-winning social and environmental campaigns that have taught us valuable lessons. With, we are putting a lot of these learning into practice. Our mission is to create a culture of conscious consumption and make sustainability a mainstream way of life that is accessible and affordable to everyone. We believe it is an imperative, not a choice. Because there is no Planet B.”

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The popular buys include reusable steel straws, all natural sanitary pads, vegan shampoo bars, beeswax food wraps, upcycled coconut shell spoon and fork, bamboo toothpicks, upcycled foldable tote bags, upcycled newspaper coasters and multi-purpose bowls, rubber pots made from upcycled tyres, cork fabric wallets, hand spun natural jute rugs, and reusable teak wood eco-cutlery set, to name a few.

Currently, the e-commerce platform has over 500 MSME vendors and 100 self-help groups onboard, selling more than 5,500 products that promote eco-friendly alternatives for everyday living. Right from apparel and personal care to home improvement and food and beverage, offers an exciting range of innovative and sustainable products that are ‘good for you and the planet’.

Leveraging the power of community to build an online marketplace for sustainable products, aims to grow into India’s largest marketplace for micro and small enterprises selling eco-friendly, sustainable or biodegradable products that don’t harm the environment. The e-commerce marketplace not only promotes organic and natural products as well as up-cycling, reusing and recycling alternatives for daily use, but also encourages traditional Indian arts and crafts as well as organisations that support people with disability. It is an earnest endeavour to empower creators, rural artisans and marginalised communities across the country.

About The Better IndiaThe Better India is a social impact company that uses the power of digital storytelling to share inspiring accounts of unsung heroes, change-makers, and innovators. Reaching out to over 50 million people each month, with more than 20,000 stories, the Bengaluru-based company has raised funds for worthy causes, transformed countless lives, brought national recognition to deserving heroes and pushed for socio-economic policy changes by the government. The Better India’s mission is to become the world’s largest impact-focused platform that makes tangible large-scale impact on communities and the environment.

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The journey towards healthier and sustainable living begins with a small, yet significant step. Shop at

via – Business Wire India

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