Delhi-based tech startup, HappyShappy today confirmed the recent launch of its ‘Universal Shopping Cart’ feature accessible via its flagship product – the HappyShapp app. The technology enables a multi-retailer checkout (also referred to as universal checkout) and serves a scalable solution that streamlines shopping from multiple retail platforms into a single checkout.
HappyShappy is a mobile-first discovery platform that has found its place offering Indian consumers inspiring ideas, creative images, unique products, and daily horoscope. The platform provides quality content across a broad spectrum of categories, ranging from the popular (fashion, beauty, jewellery & gifts) to the lesser-searched (office décor, eco-friendly items, comics & pet-supplies). The startup bridges the gap between a vast network of vendors comprising of 770 homegrown brands offering never-before-seen goods and a fast-growing community of smart consumers.
Within a span of a few years, HappyShappy has witnessed immense growth in Indian social commerce space. Taking a customer-centric approach, the startup has now launched a ‘Universal Shopping Cart’ feature that leverages the potential of artificial intelligence, visual aesthetics, and consumer behaviour analysis, to innovate an optimized purchase journey.
When users discover products they love from an e-commerce site, they can bring them to HappyShappy in two clicks. Without logging into those multiple retail sites or breaking their shopping experience on that site. Acting as a shopping search engine, it reduces friction, decreases scrolls, and replaces hundreds of bookmarks, all of which result in a smarter and effortless buying experience.
Says Nitin Sood, Founder & CEO of HappyShappy “This technology is one of the ways we are keeping pace with the modern shoppers’ changing expectations from the e-commerce industry. We believe that in today’s micro-moments era, the average consumer deserves a platform that provides shorter checkout times, lesser taps, and a simplified product feed that makes buying enjoyable. Such conveniences will encourage shoppers to get what they need instead of what they get.”
The new technology marks an interesting shift in the power dynamic from brand to technology as a driver of consumer behaviour. There are several factors that have marred the present shopping experience – overabundance of mass-produced goods, the pressure of cart timeout, the lure of promo codes and discounts, and the absence of easy access to off-beat products.
“We aim to remove all such ‘noise’ and make shopping a fun-filled activity. This new feature will enable a balanced, two-way engagement between brands and consumers by making the digital shopping experience more conversational, convenient, and personalized” shares Sana Hoda Sood, Co-founder & Creative Head of HappyShappy.
The HappyShappy app is available for free download on the App Store and Google Play.
About the startup:-
HappyShappy is a discovery platform for India’s best ideas, products, inspiration, as well as horoscopes. It’s the one place to save all the things you love from anywhere else on the web. HappyShappy celebrates the best of India’s homegrown brands and provides consumers with a variety of content across 20+ categories – fashion, gifting, beauty, food, decor, jewellery, weddings, and more. By connecting users looking for amazing inspiration and unique products, and sellers who want to reach relevant customers on an aesthetic platform, we are making India much happier, one app at a time.