Nazara Technologies Ltd., a leading global interactive gaming and sports media company invests Rs. 7.5 crore in Sports Unity which owns Qunami, a short format, multiplayer quiz game in India. Leading Delhi based lawyer Mr. Vaibhav Gaggar has also participated in the round.
Sports Unity’s Qunami has over 40,000+ avid monthly active quizzers playing up to 30 minutes per day and has crossed over 1 Cr transactions with monthly transactions growing over 100% month on month. With 3,00,000+ downloads, Qunami is the #1 trending app on the iOS App Store and is among the top 5 trending apps on the Android Play Store in the quizzing category.
With this investment, Nazara acquires majority stake in Sports Unity and is consolidating its presence in the fast growing quizzing /trivia category. Nazara’s investment in Qunami, comes as a strategic move in addition to Nazara’s investments and diversified presence in various areas of gaming including esports, fantasy sports, digital cricket gaming, real money gaming and infotainment among others. Sports Unity will add to Nazara’s portfolio further reinforcing Nazara’s position as a leader in the Indian gaming ecosystem.
According to Seemant Shankar, Co-Founder (Head of Product and Strategy), “Quizzing attracts audiences of all demographies and possesses a massive potential to scale. Nazara, a partner with a rock-solid reputation and international spread and carrier association within 118 countries creates the key alignment to Qunami’s vision of global expansion and opportunity to skyrocket Qunami’s success metrics.”
Manish Agarwal, CEO, Nazara Technologies Ltd. Says “We at Nazara are very excited with the quizzing space and are confident that Qunami will leverage Nazara’s network to grow into a large consumer centric internet brand and build quizzing as one of the leading real money gaming categories in the emerging markets.”
Qunami poses a very easy learning curve with much higher chances to win prizes and learn instantaneously, making it one of the most addictive experiences on the mobile phone. It allows players to battle out for prize money in a 1 Vs 1 as well as team Vs team format. Each game lasts for only 2 minutes and results in winning quizzes with real money benefits.
Nazara Technologies has been actively pursuing opportunities in different sports verticals. Nazara has invested in mobile gaming companies such as Mastermind Sports Ltd., MoongLabs Technologies Pvt. Ltd. Nazara has taken a majority stake in NextWave Multimedia Pvt. Ltd., NODWIN Gaming Pvt. Ltd., Halaplay Technologies Pvt. Ltd. in addition to Sportskeeda and NZ World Kenya Ltd., to set up operations for real money gaming in Kenya. Nazara offers gaming subscription services in over 61 countries globally including, Africa, Middle East, South East Asia and the Indian Subcontinent.
About Sports Unity Pvt. Ltd.
Founded in 2015, it was initially a brainchild of Purrshottam Bhaggeria. In 2016, Mr. Seemant Shankar and Mr. Rishiraj Shrawat joined the Sports Unity team which helped grow the user base from 500 to nearly 30,000 users in under 4 months. Sports Unity’s quizzing app transformed from a niche cricket based news and scores app to real money cash-based trivia app covering all categories, and was re-branded to ‘Qunami’ in order to cater to a wider appeal.
About Nazara Technologies Ltd.
Nazara Technologies Limited (‘Nazara’) is a leading global gaming and sports media company headquartered in Mumbai, India. Nazara has business operations in 61 countries across emerging markets. The company has a diversified portfolio of gaming businesses across free to play mobile games, real money skill gaming, esports and gaming subscription services.
Nazara has a network of over 100 Million players in India. The company has taken licensed mobile gaming rights to popular Indian IP characters like Chhota Bheem, Motu Patlu, Mighty Raju, Shikari Shambhu, Roll #21, Eena Meena Deeka, Oggy and the Cockroaches and Shin Chan. Nazara also owns IP’s like World Cricket Championship (WCC), EPIC Cricket, India Premiership and IPG.TV.
Nazara is also an investor in the gaming and sports ecosystem in India and has consummated transactions worth 30 Million USD in the last 2 years. The company has acquired a majority stake in Next Wave Multimedia Pvt. Ltd., Nodwin Gaming Pvt. Ltd and HalaPlay Technologies Pvt. Ltd. Nazara’s other investee companies include, Mastermind Sports Ltd., Moonglabs Technologies Pvt. Ltd. Bakbuck, CrimzonCode, InstaSportz and NZWorld (NZWorld Kenya Ltd.) to set up operations for real money gaming in Kenya.
Founded and Promoted by Nitish Mittersain, Nazara received its initial investment from West Bridge Capital. The company recently raised 80 Million USD from IIFL Special Opportunities Fund; Rakesh Jhunjhunwala and Turtle Entertainment GmbH, the IP owner of the world’s largest esports franchise (ESL).
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