Samsonite  EVOA5 e1567145873449

New Delhi, Aug 29 (PTI) Travel gear maker Samsonite and consumer electronic firm Panasonic on Thursday announced to enter into a strategic partnership to create a new-generation travel suitcase, which would interact with the owners.

As part of that, Samsonite’s new product EVOA Tech will have Panasonic’s SeekitTM Bluetooth Tracker that will enable customers to tag and track their luggage, said a joint statement.

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Panasonic Seekit Edge Smart Tracker

The sleek Bluetooth tracker, Seekit, was developed at Panasonic’s innovation centre in India, it added. The company’s innovation centre was launched in 2017.

Samsonite South Asia Chief Executive Officer Jai Krishnan said, “We have added some features like a biometric locking system, an inbuilt weighing scale and a USB port. For developing the Bluetooth tracking software, Panasonic was a natural choice.”

Samsonite  EVOA4

Panasonic India and South Asia President and CEO Manish Sharma said, “We strongly believe that an association with key partners such as Samsonite not only gives us an opportunity to bring innovative technology offerings to a larger customer base but also expands our vision of connected ecosystem through our solutions-oriented approach.”

The IoT (internet of things)-based solution was developed at the company’s innovation centre in India, he added.

Samsonite with SeekitTM Bluetooth Tracker by Panasonic boasts of up to 14 different functions based on Bluetooth 5.0. Innovative features include the separation indicator so that consumers know when the luggage is around and get notified as soon as it is separated.

With Bi-directional Tracking feature, not only does the Seekit help consumers find their luggage but their phone also. Using the feature, customers can also send an SOS Alert to up to 3 contacts with their GPS location.

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Additionally, Panasonic is providing in-app language support in Japanese, Chinese, English, Korean for better customer experience and adoption. PTI KRH

[Images from –,]


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