India’s leading tech-enabled chain of laundry and home cleaning stores, UClean, has acquired Delhi NCR based White Tiger laundry in a majority equity buyout.
As a part of the acquisition, UClean will acquire White Tiger’s Delhi NCR 20 stores. UClean will also onboard the entire staff, franchisee partners and existing infrastructure of White Tiger.
UClean’s acquisition comes close on the heels of its international expansion into the markets of Bangladesh and Nepal.
Talking about the acquisition, Arunabh Sinha, Founder and CEO, UClean, said, “In a growing market like India, tech enabled laundry solutions hold immense potential given the low penetration of technology in an unorganised segment overall. As market leaders, our vision is to organise the $34 billion market opportunity. The acquisition is a step in that direction.
The franchise system and legacy that White Tiger has built over the last 20 years is commendable and still very strong. Plus the expertise that their team brings on the table is much needed in our scale and growth at this moment.”
UClean currently operates the largest network of over 130 stores across 35 cities in India and has over half a million users availing its services every year. Most of these customers are repeat users who come to UClean at least once a month. In order to cater to these users, the acquisition will enable UClean to implement the latest in the infrastructure available in the space as well acquire White Tiger’s existing userbase.
UClean offers home pick up & drop as well as a DIY model where customers can visit their nearby UClean laundromat to address their laundry needs. The hyperlocal model of UClean ensures that customers are within a 3km radius of their nearest UClean store. Using technology, UClean is able to address the needs of its users better by offering a real time status on a customer’s order and pay via digital platforms.
As per market experts, India’s laundry industry is largely fragmented and is worth more than $34 billion annually. With the rise of nuclear families and busy work schedules, UClean aims to address the growing challenge of getting laundry done on time with minimal hassle.
UClean is building India’s first organized chain of laundry and home cleaning stores, focused on fostering the DIY (Do It Yourself) culture. With technology at the heart of the brand, UClean also enables the time crunched customers to avail pick-n- drop service from the comfort of their home or office. UClean is committed to work with other entrepreneurs and investors and co-build the UClean brand with them through the franchise route. The entrepreneurs are trained, equipped and handheld in building and operating their own UClean franchise store. With some of the most credible partners on-board for a venture of this nature, UClean is striving to not just be a brand but an overall segment creator.