Japanese consumer electronics brand Aiwa has re-entered Indian market with its range of AudioVisual products.
The company is all set to start selling Premium SMART 4K Ultra High Definition LED TVs, SMART Home Audio systems, wireless Headphones and personal audio products.
“This launch is the first step in that direction and will cater to the ever-evolving expectations of our target audience for simple and affordable technology products. We plan to invest approximately over Rs 200 crore in the coming years,” said Manmit Chaudhry, Managing Director, AIWA India.
The company has aggressively priced its LED TVs range from Rs 7,999 to 1.99 lakh.
Founded in 1951 as AIKO Denki Sangyo Co., Ltd., AIWA got its its name to Aiwa Co. Ltd in 1959. Manufacturing microphones Sony corporation had a 54.6% controlling stake in the company till 1982 an in 2015 Aiwa was fully purchased by Sony Corporation.
In April, 2017, Japanese audio equipment manufactuer Towada Audio announced that Towada acquired Aiwa brand rights from Sony and would produce Aiwa-branded audio and record player products