Merger & Acquisition

Tech Mahindra Acquires US-based Design Firm Mad*Pow

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Mad*Pow Acquisition

IT firm Tech Mahindra Tuesday said it has acquired US-based strategic design consultancy firm Mad*Pow, a company that received recognition as one of Inc. 500’s fastest growing privately held companies of 2009.

The company however did not disclose the deal size.

Founded in year 2000, by Amy Cueva, Mad*Pow is a Portsmouth headquartered design agency that helps its clients improve their health and wellness, meet their financial goals, learn, and connect. The agency’s workshops are based on its real-life experiences working with organizations of all shapes and sizes in a variety of industries.

Mad*Pow is also a commercially available human factors research organization that routinely incorporates persons into ethnographic, remote-, lab-, and field-based studies. The company partners with various companies, including Cigna, ESPN, John Hancock, Pearson, Microsoft, and Google.

“Mad*Pow’s acquisition is in sync with Tech Mahindra’s global digital charter. With this collaboration, our digital footprint will take a deeper root not just in the US, but also in the wider ecosystem world over,” Tech Mahindra MD and CEO CP Gurnani said in a statement.

The acquisition is expected to help Tach Mahindra boost its capabilities in customer experience and digital transformation, user experience design, behaviour change design, content strategy, mobile app and web development, data science and analytics etc, the statement said.

Earlier in February this year, Tech Mahindra has acquired Dynacommerce, a Netherlands-based IT firm, for around Euro 15.9 million (around Rs 128 crore or $17.8 million)

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