Within a week after announcing the plan of launching a dedicated TV Channel for Start-ups, government of India has just announced that its own TV show, ‘Startup ki Baat’, will air on DD National every Sunday at 5 PM, enabling entrepreneurs and startups to share their journey for others to learn from them.
Start-up India has tweeted to make an official announcement –
The premier of our tv show, 'Startup ki Baat', will air on @DDNational on the given channel numbers. Tune in to hear Startups share their entrepreneurial journey every Sunday at 5pm! pic.twitter.com/6cHiaIQWDW
— Startup India (@startupindia) July 13, 2019
It is to be noted that in March 2017, it was reported that the Department for Promotion of Industry and Internal Trade (formerly DIPP) has given a go-ahead to a government-run show on the lines of the famous American show, Shark Tank where entrepreneurs seeking investments for their businesses pitch their ideas to a panel of potential investors. However, there’s hasn’t been any update on same since then and it is unclear if ‘Startup ki Baat’ will be the same show that was talked about in 2017.
Notably, despite the digital media taking front seat from other mediums like print media, the craze for Televesion based shows still persist among end-users. Last August Indian space agency, Indian Space Research Organisation (ISRO), announced to launch a dedicated ISRO TV channel showcasing space applications, developments and science issues, targeting young viewers and people in remote areas in their language.
In September 2014, Jasper Infotech, the holding company of e-commerce firm Snapdeal had formed a joint-venture with Den Netowrks– a Cable distribution firm, to launch a market oriented TV channel. The idea however didn’t succeed as Snapdeal was struggling with fresh funding issues in that year.
In 2017 only, TV channel MTV had also lsaunched MTV Dropout Pvt. Ltd., a reality show hosted by Roadies fame Raghu Ram and Rajiv Lakshman and Droom founder Sandeep Aggarwal. The show however went off-air after season only. In its first season Mumbai-based Venture Catalysts, an integrated incubator, had facilitated an investment of Rs. 25 lakhs in the startup idea pitched by ERA, the winning team of the show.