TikTok, the world’s leading short video platform, and National Skill Development Corporation (NSDC) have partnered to celebrate World Youth Skills Day 2019 by launching an in-app campaign #Skills4All. As part of the collaboration, NSDC (@skillindiaofficial) has joined TikTok to leverage the platform to educate TikTok’s over 200 million users including the first time Internet users in India about the ongoing government-driven skill development programs and vocational training opportunities in the country.
As a platform that celebrates trends, encourages creativity and embraces diversity, TikTok has become the preferred platform for expression of India’s digital-savvy youth, given its easy-to-use tools and features to create and discover great content,all made easy on the mobile. TikTok, available in 10 major Indian languages, empowers its users across the length and breadth of the country to showcase their creative expression, talent, and skills through their videos.
Gaurav Kapoor, Senior Head, Comm. & Advocacy and Industry Partnership & CSR, National Skill Development Corporation said, “We are excited to join TikTok, in celebration of World Youth Skills Day 2019. Through this platform, we look forward to engaging with TikTok’s vibrant community to achieve our vision of a skilled India. Through diverse content on TikTok, we aim to excite and educate the youth about the various opportunities in the space of vocational training in India. We believe that by harnessing the potential of short-videos, we will be able to motivate youth to join Skill India mission.”
“We are excited to partner with NSDC in their World Youth Skills Day initiative to promote skill development among India’s youth on TikTok and educate them about vocational training and programs. This partnership is aligned with TikTok’s mission to empower India’s creative economy by providing its over 200 million users with a global platform to showcase their talent and skills across categories. We hope to help NSDC bridge the existing gap of skills supply by educating our users about their initiatives,” said Nitin Saluja, Director, Public Policy, TikTok.
NSDC aims to promote skill development by catalyzing creation of large, quality and for-profit vocational institutions. Through TikTok’s community, NSDC aims to skill large number of youth with Scale, Speed and High Standards to achieve the vision of ‘Skilled India’. With the innovative concept of short videos, the collaboration on the platform with #Skills4All has already garnered over 47 million views with some of the most popular TikTok creators such as @englishwithgeet, @rannvijaysingha and @theamrapalette sharing their videos on the TikTok.
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National Skill Development Corporation (NSDC) is a not-for-profit public limited company. The Government of India through Ministry of Skill Development & Entrepreneurship (MSDE) holds 49% of the share capital of NSDC, while the private sector has the balance 51% of the share capital. NSDC aims to promote skill development by catalyzing creation of large, quality and for-profit vocational institutions. Further, the organisation provides funding to build scalable and profitable vocational training initiatives. Its mandate is also to enable support system which focuses on quality assurance, information systems and train the trainer academies either directly or through partnerships. NSDC acts as a catalyst in skill development by providing funding to enterprises, companies and organizations that provide skill training. It also develops appropriate models to enhance, support and coordinate private sector initiatives. The differentiated focus on 21 sectors under NSDC’s purview and its understanding of their viability will make every sector attractive to private investment.
TikTok is the world’s leading destination for short-form mobile videos. Our mission is to capture and present the world’s creativity, knowledge, and moments that matter, directly from the mobile phone. TikTok enables everyone to be a creator and encourages users to share their passion and creative expression through their videos. TikTok is based in Los Angeles, with global offices in London, Tokyo, Seoul, Shanghai, Beijing, Singapore, Jakarta, Mumbai, and Moscow. In early 2018, TikTok was one of the most downloaded apps in the world. TikTok is available worldwide for iOS and Android. Download tiktok.com now.