Growing awareness about hygiene among females to drive global feminine hygiene products market through 2024 – TechSci Research
According to TechSci Research report, “Global Feminine Hygiene Products Market By Product Type, By Distribution Channel, By Region, By Company, Competition, Forecast & Opportunities, 2024”, global feminine hygiene products market is projected to grow at a steady pace during 2019-2024, on the back of increasing awareness towards female health and hygiene, and emergence of low cost feminine hygiene products. Moreover, inclination of women towards the utilization of convenient and handy sanitary products is further creating a huge demand for feminine hygiene products across the globe. Moreover, manufacturers are focusing on introducing innovative and organic products which are comfortable, scented and have higher absorption capability. They are also developing unique marketing and promotional strategies which is attracting a larger consumer base, thereby further fueling growth in the market.
In terms of distribution channel, the feminine hygiene products market is categorized into supermarket/hypermarket, online, pharmacies/drugs stores and others. Among these distribution channels, the online channel is expected to witness healthy growth during forecast period. The growth of the market is majorly attributable to the growing popularity of e-commerce market. Moreover, e-commerce and technology are transforming this category with new user experiences, where luxury brands and small start-ups alike are racing to embrace e-commerce, making this channel even stronger.
In terms of region, the global feminine hygiene products market is categorized into North America, Asia-Pacific, Europe, Middle East & Asia and Latin America. North America is one of the major demand generators of feminine hygiene products on account of higher penetration of sanitary products in the region. Moreover, personal hygiene awareness campaigns taken up by government agencies is resulting in increasing demand for sanitary products in this region, which is further driving the growth of North America feminine hygiene products market.
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“Global feminine hygiene products market is anticipated to register a steady growth during forecast period. The growth of the market is led by increasing disposable income, growing awareness about sanitization, and rising demand for products such as tampons, and panty liners in developed countries. Moreover, increasing number of programs to enhance public awareness pertaining to proper health and hygiene of females is further steering the growth of global feminine hygiene products market.” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.
“Global Feminine Hygiene Products Market By Product Type, By Distribution Channel, By Region, By Company, Competition, Forecast & Opportunities, 2024”, has evaluated the future growth potential of global Feminine Hygiene Products market and provides statistics and information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities in global feminine hygiene products market.