startup funding

Auto Product Startup Sepal Raises Funding from SucSEED Venture

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01 Concept on bike

SucSEED venture partners expanding its investment horizon into automobile segment by investing into Sepal. Sepal was founded in 2017 by Vidhey Addepally and Sriram Kashyap. Sepal is aiming at making biking more enjoyable and comfortable by not letting climate dictate riders travel plan. The extended canopy coupled with the water-repellent windshield to ensure riders have a smooth and comfortable ride whether it is scorching or showering outside. Team has applied user centric design in arriving the product which can be used globally.

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Founders started the idea of Sepal when Vidhey was studying at IIT Bombay. Sepal was incubated in Desai Sethi centre for entrepreneurship, IIT Bombay. SucSEED lead the investment along with few other angel investors. The investment amount will be crucial for Sepal in expanding the product development activities and penetrating the last-mile delivery market.

Commenting on the fund raise, Vidhey Addepally, co-founder of Sepal, said, “SucSEED has been helping us to prioritize the key value props of our product & streamline our efforts. This enabled us to build a very sustainable growth strategy”

Speaking on why SucSEED has invested in Sepal, Saurabh Sharma, an Active Investor, with SucSEED, said “Sepal founders bring a lot of energy along with design concepts to improve the huge two wheeler community and enhance their riding experience. India overtook China as the largest producer of two wheelers (23 million in 2017-18 alone) and if SEPAL product is received well in the market, it could be part of Custom-offering from the Bike Manufacturers too. SEPAL’s ideas on expanding this design concept to include music, news and lots of other services while riding the bike attracted me as an investor”.


Vikrant Varshney, Cofounder & Partner, SucSEED, said “Globally 2-wheeler industry amounts to $190Bn market and in India alone, we have over 200 million 2-wheelers on roads. SucSEED believes that there are extraordinary opportunities in India today in Automobile Segment due to reliance on vehicles for personal commute, various transportation & delivery needs. When it comes to an accessory like SEPAL’s, the market potential could be around $10Bn within India. Besides 2-wheeler owners using it for personal commute, there is also a growing tribe of Business delivery runners with huge focus on timely delivery of food items Domino & PizzaHut/ Zomato/ Swiggy, Grocery by Bigbasket/ Grofers, Consumables by amazon/flipkart, Documents & Couriers by Fedex/ DHL/ India Post etc. which will all get positively benefitted with this innovation, to face difficult weather conditions, if manufactured at right efficiency and marketed well.

SEPAL is one such innovation and we are impressed with energy and passion of founders who are going after ambitious plan to make bike ride safe and enjoyable. We are confident that Sepal will be household name soon”

09 Concept Doodles

Sepal is a collapsible canopy that can be quickly attached to any motorcycle and it forms a compact shape that has no effect on one’s driving experience. When required, it can be opened in seconds to give the riders complete environmental protection from Sun, Rain, Dust and even Cold, only on-demand.

Sepal also comes integrated with a HUD, and a well-designed user-interface for safe operation. With such a platform, users can access comforts like navigation, call answering, music streaming etc. on the go!!


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Team of SEPAL is led by an Engineer from IIT-Bombay and Designer from LEEDS, U.K developing a solution for an age-old problem that millions of bike riders are suffering from daily. Sepal provides all the bike riders with complete environmental protection, entirely on-demand. Also, it comes with a connected mobility platform to provides users with all the IOT comforts present in modern cars.

Market Potential in this space
The 2-wheeler industry of India is the largest worldwide. Within India itself there are over 200 million 2-wheelers on roads. And world-wide, the 2-wheeler industry amounts to $190Bn market.

When it comes to an after-market accessory like SEPAL’s, the market potential could be around $10Bn within India. Given the criticality of the problem SEPAL is addressing, we hope to capture a big chunk of this multi-billion-dollar market potential.

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