Mumbai-based Scentials Beautycare & Wellness Pvt, founded by tennis player Mahesh Bhupathi and Jinesh Mehta, has raised Rs 25 crore in a Series A round from Unilever Ventures, the venture capital and private equity arm of consumer goods giants Unilever.
Scentials has recently launched Virat Kohli’s one8 brand in the fragrance category in January this year and followed it with launching a line of skin care products – Arias – with actor Lara Dutta.
The company is centered on designing, developing, manufacturing and distributing products through multiple brands across fragrances, skin-care, makeup and men’s grooming, which is shaped by the vision and personalities of various Indian celebrities.
Scentials has global licensing and endorsement agreements with some of the most-successful celebrities in the field of sports and entertainment to design, develop, manufacture, market, and distribute products through multiple brands across fragrances, skin-care, makeup and men’s grooming.
“Since our inception, we have focused on making high-quality beauty products available at affordable prices to the consumer, and have already received great traction. This has been made possible through our strategic partnerships with top celebrities – both actors and sports persons – whose personalities and presence resonate with consumers not only in India but also globally,” Jinesh Mehta, chairman, scentials said.
Pawan Chaturvedi, Investment Director at Unilever Ventures said, “Scentials is building a unique beauty brands studio platform that combines fast paced innovations across beauty categories with endorsements from top tier Indian celebrities in sports, films & entertainment. The celebrity partnerships provide massive traditional and social media reach driving brand salience.”
Unilever Ventures India made its first investment during late 2017 in Peel-Works, a consumer-based big data analytics company. Peel-Works helps retailers drive higher shopper loyalty, optimise their store assortments and inventory levels. It had also invested $10 million in fellow venture capital firm Chiratae Ventures, formerly IDG Ventures. It has also invested in Plum Skincare and grocery delivery startup Milkbasket.