cogoport

Cogoport – India’s leading digital freight logistics business – is setting up office in Chennai, the capital of Tamil Nadu to meet significant interest and demand from shippers. Cogoport – which has already established its presence in cities such as Mumbai, Ahmedabad, Delhi/NCR, Rajkot, Pune, Jaipur and Rotterdam (Netherlands) – will now provide its range of export / import services to customers in Chennai and the wider Tamil Nadu region.

The development will boost strong demand for the export of products including cement, granite, leather, coir based products, seafood and agricultural commodities from the city port, while importers will also benefit from Cogoport’s newly launched import services from numerous points in Asia and Europe to India. The team will also extend its presence to Coimbatore and Tuticorin, both of which serve as the hub for auto, spices and textiles and goods made of coir.

In line with Cogoport’s belief in fostering young and diverse leaders and entrepreneurs, the Chennai region will be headed by 26-year-old Keerthi Nagendra. She previously worked with the AP Moller-Maersk group. A IIIT Allahabad graduate who holds a MBA degree from the prestigious Faculty of Management Studies (FMS) in Delhi, Keerthi then joined the Danish shipping giant where she held positions within Customer Service and Account Management, managing a portfolio worth US$15 million. She established the group’s e-retail and e-logistics verticals within India, Bangladesh and Sri Lanka.


Keerthi Nagendra named Cogoport City Head

Keerthi Nagendra

Cogoport founder and CEO Purnendu Shekhar said: “Chennai and the wider Tamil Nadu state is a vibrant location for the development of SMEs – notably those that support the area’s industrial base in the automobile, computer, technology, hardware manufacturing and healthcare sectors. We have been waiting to launch Cogoport in Chennai and now, in Keerthi Nagendra, have found someone who can take our business forward in this important region.”

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He continued: “This is a significant step forward for Cogoport. Shippers now have a single ebooking platform to plan their logistics more easily and still take advantage of the 10-15% savings that customers tell us that we typically generate on their shipping costs.

Sharing her views, Keerthi said: “I’m really excited to take up the challenge of establishing Cogoport’s foothold in the Tamil Nadu region, which has huge market potential and is a big step forward for us. My early conversations with customers demonstrates that shippers are yet to truly adopt technology or understand the benefits that digitisation can have for their export and import supply chain. Our customers are already enjoying significant savings on the cost of their logistics with Cogoport and on the time otherwise spent making multiple calls to investigate the best partner for each and every shipment. Cogoport can add significant value to the SME community here by offering them greater productivity, service effectiveness and profitability.”

Cogoport’s technology, algorithms and analytics enable its users to manage their logistics more easily and responsively – with a choice of providers on port pairs, dedicated back-end booking confirmation and seamless shipment tracking. Users not only benefit from faster decision-making, transparent pricing and lower shipping costs but also automatically earn rewards on future shipments and from 90+ brand partners.

Cogoport launched its innovative digital freight marketplace in 2017, transforming the way customers previously booked their cargo shipments.

The Cogoport web platform removes the complexity that otherwise exists in the process of shipping containers – offering a comparative list of transparent pricing from more than 60 major international shipping line providers on city pairs across the globe. Cogoport also works with more than 40 non-vessel operating common carriers (NVOCCs) and 300 freight forwarders.

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This single online platform has already attracted over 27,000 registered users, who can select their best solution in minutes, reducing the time previously spent on booking shipments, unnecessary complexity and their costs. Users can track the progress of their consignment at every stage of its journey, in real time, making life simpler for all involved in the logistics chain.

Cogoport is headquartered in Mumbai and has 12 offices across India and the Netherlands.

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