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Mahindra-backed P2P Lending Startup RupeeCircle Expands its Base to Chennai Within 2 Years Of Operation

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RupeeCircle, the Mahindra Finance backed P2P Lending company, announced the opening of its new office in Chennai, Tamil Nadu. The office, located at General Muthia Street in Sowcarpet, will be the foothold of RupeeCircle in South India and will give a boost to its financial inclusion initiative in the region.

Over the last 4-5 years the Government of Tamil Nadu has been successful in opening bank accounts for the multitude under the Pradhan Mantri Jan Dhan Yojana (PMJDY, a financial inclusion programme of the Central Govt.). RupeeCircle plans to further financially include the unbanked and underbanked masses by making credit accessible with ease. The branch will employ around 10 employees initially and focus largely on digital loan processing and collections. The core operations of the organization (including products, services and support) will continue to be driven by its Mumbai team.

Speaking on the occasion Mr. Ajit Kumar, Founder & CEO – RupeeCircle, said, “We are excited at the official opening of our new office in Chennai, which was chosen as a strategic location due to two reasons. Firstly, it is the hub of auto ancillary industries which will help us reach out to the blue-collared salaried workers who are still under-banked or may not have access to credit from traditional banks due to lack of traditional credit footprints. Secondly, a lot of our lenders are from Chennai which will give us an operational advantage. Our research also suggests that the default ratio in South India is comparatively less”.

Talking about the products and revenue estimates from the new location Ajit Kumar said, “We will be promoting all our existing products in the Chennai marketplace and will be entering into tie-ups with companies to provide salary advances and short term loans. And we expect around 20% of our annual disbursements from southern region. We have always envisioned a pan India presence and our latest office is just the beginning of our expansion strategy.”

RupeeCircle was recently chosen to be an official part of Bharat Inclusion Initiative – an inclusion drive of IIM Ahmedabad’s Centre for Incubation & Entrepreneurship. This is yet another feather in the cap of the organization that was founded in 2016 but has grown to be the most trusted P2P lending marketplace in India.

The startup received Rs 4 crore (around $588,000) in seed funding from Mahindra Finance, a non-banking financial company (NBFC) under Mahindra Group. Rupeecircle has achieved this feat by managing to keep loan defaults below 1.7% by using a proprietary algorithm that measures about 2000+ data points of the borrower. RupeeCircle is also licensed by the RBI (NBFC-P2P) and is a part of Oracle Global Startup Ecosystem.

It may also be recalled that in last month, London-based Welendus, a consumer P2P lending platform, has announced that it preparing to enter the competitive Indian market of P2P lending. Welendus made the announcement after raising funding from Unicorn Ascension Fund, a joint cross-border fund by Mumbai-based Unicorn India Ventures and Ascension Ventures, a London-based early-stage venture fund.

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Suman Chaudhary
An engineer by education and writer by profession, Suman keeps tab on startup ecosystem of India and leads the research team of IndiaWeb2 for covering funding deals, merger & acquisition and market reports.

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