The Peacock Magazine, by designer duo Falguni Shane Peacock has become one of the most sought after digital platforms in the fashion & film world. The magazine is one of the very few platforms that integrates the latest in technology with Fashion to offer new online experiences for consumers . In the quick-paced world of online retail, the hardest drill is to retain the customer’s attention for more than a few seconds and give them a reason to invest their time on your product even if there is a dearth of options to pick from.
Falguni Shane Peacock have introduced for the first time in Asia a new and elevated dimension, which not only helps the consumer take a better look at the product worn by a celebrity, it also allows them to participate in creating a look for their favorite celebrity. The April issue features none other than current favourite Kartik Aryan in Asia’s first interactive, shoppable video, where the audiences help put together a look for him, by choosing between two products from the label, and if they like the product they can also purchase it! This is really a never experienced before tech innovation, that engages consumers of fashion in an interactive format.
Here is the link to the shoppable video :-
A different and rather interesting from the regular add to cart routine, that presents fashion in an unusual, advanced technological format By making shoppers a part of the styling process, Falguni Shane Peacock have attempted to make retail browsing a reciprocal activity.
Each issue of The Peacock Magazine has been a blockbuster digital edition in its own right, with Sonakshi Sinha, Jacqueline Fernandes, Pooja Hegde, Taapsee Pannu being featured on the cover. When it comes to the blurring lines between technology and fashion, no one does it better than this designer duo and the April issue takes innovation to the next level!
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