E-commerce giant Amazon is reportedly planning to expand its footprint of offline kiosks in India, opening over 100 such small-format stores that will be located inside malls by the end of 2019.
According to a report by Economic Times, Amazon will set up over 100 kiosks of 70-80 Sq ft size in malls across India by the end of 2019. These kiosks typically sell devices such as the Kindle ebook reader, the Echo speaker and the Fire TV dongle.
The kiosks could be the early stage of Amazon creating more of a offline retail presence in the country.
Citing an Amazon spokesperson, the report said that these Amazon Kiosk gives customers a first-hand experience with the devices. Customers can walk up to the kiosk and take an assisted live demo of Kindle, Fire TV and Echo family of devices with the help of the store staff before purchasing devices. The store staff is also available to solve customer queries, pre- and post-purchase.
Notably, Amazon has been testing kiosks in India for a couple of years now and already operating three such kiosks for more than a year which are located in Bangalore Mumbai, and Ahmedabad. A fifth kiosk debuted in Noida last week.
In contrast to its India strategy, Amazon is shutting down all of its pop-up kiosks in the U.S. as it shifts its strategy toward growing other forms of physical stores. The company recently announced that it will be shuttering its pop-up kiosks, and all 87 mini-stores are expected to close by April 29th.