Gray Matters Capital, a US-based impact investor with a gender lens focused on funding enterprises working to improve access to affordable quality education and employability in India, and empowering 100 million women and girls with a purposeful life through education by 2036, has today announced the names of the start-ups, which have made it to the second cohort of its GMC Calibrator Program.
The GMC Calibrator is a Digital Self-Learning to Earning Accelerator launched by Gray Matters Capital in April 2018 with an aim to make the mobile phone a device to promote ‘Self Learning to Earning’ by improving user engagement, monetization and optimization of mobile learning platforms. This is done by understanding and implementing the principles of behavioural science and data driven decision making.
Six start-ups from India
and three start-ups from Kenya, Sierra Leone and Vietnam have made it
to the second cohort of the program commencing with immersion days from
13th March, 2019 in Bengaluru.
The choice of the
enterprises making it to the cohort is indicative of a diversification
of the Accelerator Program’s focus from pure-play EdTech to also include
enterprises in the skilling, livelihoods and peer-to-peer
Announcing the names of the start-ups in GMC Calibrator’s March 2019 cohort,
Ragini Chaudhary, India CEO, Gray Matters Capital said, “We
welcome our new cohort members to the Gray Matters Capital fold and see
them align with our program mission of empowering 5 million women and
girls through their digital platforms by 2020.
We launched the GMC Calibrator last year to help edtech enterprises in
India solve key challenges they faced related to user engagement. This
year, we have taken the program global, as the same set of challenges
are being faced by companies in other countries
having similar demographics, mobile penetration and the need to bridge
gender and learning gaps besides upskilling for jobs.”
The start-ups were selected by an panel of eminent jury members comprising NASSCOM President Debjani Ghosh; Sanjeev Bikhchandani, Co-Founder, Info Edge India Ltd; Digvijay Singh, COO, Indian Angel Network, Anirudh Khusape, COO, Jiogennext and Abhinav Mathur, Founder, Million Sparks Foundation.
Start-ups from India | GMC Calibrator Mar’19 Cohort
Start-ups from other Countries | GMC Calibrator Mar’19 Cohort
The first cohort of the program had start-ups from the domains of Test Prep for Government jobs (MadGuy Labs and Sarkari Pariksha), Teacher Capacity Building (Meghshala and Million Sparks Foundation), Vocational Training / Upskilling (Laqsh Job Skills Academy and Multibhashi) and English Education (OckyPocky and Stones2Milestones).
“From an engagement point of view, we saw impact on the lines of 30% increase in monthly retention and 20% increase in revenue for every cohort member. Three companies of the cohort raised funding during the 6 month engagement while two made it to Google Launchpad and Reliance’s Jio GenNext Accelerator. We are confident of calibrating more such success stories with our March 2019 cohort”, said Omkar Kulkarni, Program Head, GMC Calibrator.
Behavioural architecture firm Final Mile and Mobile network optimization specialists Fastah are the knowledge partners of the program, with Indian Angel Network as investment partner and Amazon’s AWS Activate as Technology partner. CL Educate is the user testing partner for the GMC Calibrator.
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