91mobiles.com, India’s no. 1 gadget discovery site, has today revealed the insights from its Smartphone Buyer Preferences Survey 2019. The study asked over 15,000 users what matters most to them while deciding a new phone, how often they upgrade, how they research for smartphones and whether they prefer buying online or offline.
With 78% of the respondents planning to buy a new smartphone in 2019, the study analyses what people want from their next phone. And how this differs by demographic factors like gender, location, and age.
Here are some key findings from the survey:
Which smartphone brands are popular among users currently
How often users change their smartphones
How users decide which phone to buy next
Which aspects matter most to users while deciding a new phone
How people decide which phone has better performance & better camera
“As the leading smartphone discovery site in India, 91mobiles constantly aims to better understand consumer expectations from their smartphones. In a market as diverse as India, this is not always an easy task. The Smartphone Buyer Preferences Survey 2019 aims to get a glimpse into what people are looking for in their phones in 2019, and how they make their buying decisions. We hope these insights will help smartphone brands and retailers better understand and cater to their consumers” said Nitin Mathur, Co-founder of 91mobiles.com.
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