StyleDotMe, a fashion-tech startup backed by Indian Angel Network, has announced that Tanishq , India’s most trusted jewellery brand, has licensed mirrAR, StyleDotMe’s augmented reality (AR) platform for creating a unique experience center for consumers, at the New Delhi and Bengaluru Airports.

Creating a first of it’s kind retail experience, Jewelry brand Tanishq and fashion-tech startup StyleDotMe, launched a virtual jewelry try-on experience zone at Delhi & Bangalore Airports. Tanishq hosts over 200+ designs, with this ‘Virtual Try and Buy’ experience, through the augmented reality based platform, mirrAR. After a successful pilot of mirrAR at Bridal Asia, the brand now hosts this augmented reality product at Delhi and Bengaluru airports opening this innovation to more than 3L people daily. The Experience zone in Delhi is at Departure of T3 Domestic airport, after the security check. At Bengaluru it is at Domestic Airport, Departure.

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At the airports, the mirrAR experience zones gives shoppers a luxury feel of a dressing room where they can sit and try hundreds of jewellery from Tanishq, take pictures and immediately share on social media for an engaging experience. Users can see themselves in different jewelry products on a larger screen for an intuitive experience without going through the multiple physical trials and trying out a larger variety.

Sharing her thoughts on the launch of AR experience, Deepika Tewari, Associate Vice President, Marketing, Jewellery Division at Titan Company Limited said, “Tanishq has always aimed at providing the best for our customers and this fascinating initiative of providing a magical experience using Augmented Reality technology, is one such approach to achieving that objective.”

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“Tanishq has taken a step towards creating a fulfilling experience for their customers. Technology is helping the retail world do much more at retails stores, and with mirrAR, this has become reality.” The founder and CEO of StyleDotMe, Meghna Saraogi says “At StyleDotMe, we aim to revolutionise the jewellery shopping experience for every customer. With mirrAR, our world class augmented reality platform and this unique collaboration with Tanishq, we’re taking the leap into the future of jewellery retail where people will be able to try-on and buy jewellery without the need of physical inventory in the store”

StyleDotMe is a fashion tech startup that lets users virtually try-on jewellery in real time without actually wearing it, through their augmented reality based platform – mirrAR. The experience zone focuses on filling this important gap in the jewellery shopping market and provides shoppers with an immersive but easy to use experience which will be revolutionary for the retail industry. 

About StyleDotMe

StyleDotMe, a startup based in New Delhi has built a world class Augmented Realty (AR) product called mirrAR , which is currently being implemented by top jewellery brands in India like Tanishq, Malabar, PC Jeweller, Farah Khan Jewellery, Amrapali and several others . The company has also signed up with several small retail jewellers across India post the launch of their platform at the Jaipur Jewellery show in December 2018.

The company was seed funded by Indian Angel Network and is expanding its market presence in India and other countries by appointing channel partners across top 20 cities in the world where Jewellery sales are growing. The company also has a consumer version of the application where consumers can virtually try jewellery using their mobile phones. The consumer version will be launched worldwide in September 2019.

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