IoT Startups

Delhi-based Datacultr to Drive Financial Inclusion with its IoT Solution ‘ODYSSEY’

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Sujoy Ghosh Neel Juriasingani e1550137800143

New Delhi-based Datacultr, an IoT enablement platform announces the launch of its risk management solution – ODYSSEY targeted at the Financing sector in the emerging world. With ODYSSEY, Banks, Consumer finance lending & Fintech companies can provide credit to underserved people, significantly reducing their risk and NPLs.

Billions of people across the globe lack access to cheap credit, required either for working capital or various life events like births, weddings & deaths or to protect against natural and man-made disasters. Financial inclusion of these people is critical. Lending small amounts to buy a smartphone is one of the innovative ways that consumer lending & fintech companies have identified, to bring such people in the fold of organized credit. Such loans help them build a user’s profile and their credit score, allowing larger amounts to be disbursed basis favourable scores. But such loans come with their fair share of challenges, for instance, the challenge with financing smartphones is that the lender doesn’t have any real control over the asset. ODYSSEY allows them to make this device into viable collateral, by providing NBFCs with an access point to such lent out devices.

Founded in 2016 by Neel Juriasingani and Sujoy Ghosh (in above picture R-L), Datacultr is an IoT enablement platform, which aims at making the IoT journey simple, faster and value-driven for enterprises. It serves as a single-point-of-contact service provider for businesses that operate in the reality of data-driven and connected economy.

Commenting on the same, Mr. Neel Juriasingani, CEO & Co-founder, Datacultr, says, “Financial Services providers are now beginning to innovate. Decade-old organizations are re-thinking their operations and rebuilding them from the ground up to have an edge over the competitors. ODYSSEY helps NBFCs and fintech companies in educating their users, about Loans, EMIs, Credit Scores, how to build a healthy credit score to get access to cheaper credit and also device access to take relevant actions in certain cases where the users are unwilling to repay. This is very helpful while extending loans to the new-to-credit population. We believe it would benefit this population in two ways- the average amount of loans should go up and more people will start getting such loans”


“Financial institutions, specifically in the business of financing smartphones, can remotely manage Smartphones given out on installments/Loan, by setting up a unique device experience & degradation module that can, if required, lock the device remotely, rendering the device useless till the EMI is repaid.  Financial Institutions that finance appliances and other consumer goods, can keep a track of these assets, and set up alerts for asset movements, that are unauthorized or suspect”, says Sujoy Ghosh, CTO & Co-founder, Datacultr

Datacultr’s team comprises well-experienced members from the telecom and mobile OEM space with a profound understanding of consumers in the emerging markets and strong expertise in building scalable platforms. Datacultr was also selected by NASSCOM 10000Startups- under its Innotrek, 2018 program as amongst the most innovative tech start-ups in India.

About Datacultr: Cloud of Things

  • Datacultr’s Cloud of Things includes the following-
  • Device Management
    • Seamlessly manage a remote device one to many, over-the-air. The Platform enables you to configure, provision, and update devices ad-hoc or by using custom schedules. Devices are tagged to allow easy campaign creations, tags may include device’s organization, location, type, or other parameters
    • Single console for complete mobile device management
  • Device Discovery & Asset Monitoring
    • Track the location & health of your valuable assets, securely & remotely
    • Identify any unauthorised movement of your assets
  • Firmware Over The Air
    • The complete infrastructure you need to update your devices wirelessly
    • OTA firmware updates remotely update your devices with new features, bug fixes & OS updates
  • Diagnostics
    • Actively monitor the health of your devices
    • Schedule regular checks & maintenance.
    • Improve customer service and reduce servicing costs at the same time

Datacultr Data Stream Network, PaaS enables secure bi-directional communication & management between sensors, devices, and the enterprise’ backend infrastructure. With its platform, Datacultr has put together all the building blocks of IoT stitched together on one platform, so that enterprises can go to market almost 6X faster.


Datacultr continues to keep its eye on the market while developing its platform to include tools and features that help keep its customers ahead of the curve in the connected devices space. 

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