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Facebook has announced acquisition of a retail technology startup, GrokStyle, which is based out of San Francisco, U.S. and uses Artificial Intelligence (AI) to help users shop for furniture.

Founded in 2016, by Kavita Bala and Sean Bell, Grokstyle has developed an app that automatically identifies furniture and home decor from just about any picture or angle.

Kavita is an engineering graduate from IIT-Bombay (1992) and and did her Ph.D from Massachusetts Institute of Technology and also holds chair at Cornell University.

“We are excited to welcome GrokStyle to Facebook. Their team and technology will contribute to our AI capabilities,” CNET quoted Facebook spokeswoman, Vanessa Chan as saying on Friday.

The basic idea is to allow users to match a piece of furniture or a light fixture in an image to visually find similar ones in stock at stores.

“Today, we are excited to share that we are moving on as a team and we will continue using our AI to build great visual search experiences for retail,” GrokStyle wrote in a blog post. GrokStyle also noted on its LinkedIn page that it has been acquired by Facebook. Based in San Francisco, the start-up was founded in 2015.

The deal was first reported by Bloomberg.

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