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Insurtech Startup Kruzr Raises $1.3 Mn from Saama Capital and Better Capital

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Insurtech Startup Kruzr Raises $1.3 Mn from Saama Capital and Better Capital

InsurTech startup Kruzr has raised 1.3 Million USD (Rs. 9.5 Cr) for its seed round led by Saama Capital with participation from Better Capital. Kruzr is a preventive motor insurance technology which helps insurance companies personalize policy premiums & improve their risk model by delivering an engaging preventative driving assistant to their customers. Kruzr is founded by Pallav Singh, Ayan, and Jasmeet Singh Sethi.

Kruzr blends the power of voice technology and artificial intelligence in its personal driving assistant that helps drivers minimize mobile distractions, drowsy driving, speeding and external risks like weather and accident-prone zones. In pilots with insurers, Kruzr managed to cut down distracted driving by 80%. Kruzr is working with motor insurance companies in Europe, UK and India to bring its technology to their customers to prevent accidents & improve claims.

“Road accidents cause over 1.3 million deaths globally every year, and motor insurance companies lose billions of dollars due to these. However, more than 75% of accidents are actually preventable with timely driver assistance. We at Kruzr are building technology to minimize these accidents and help make motor insurance truly preventive and customer-centric.” says Pallav, co-founder and CEO.

The funds raised will be utilized to grow the technology team, scale the product, and expand the business in Europe and UK.

“We were very impressed by the founding team’s vision for Kruzr and their significant customer progress in the European automobile insurance market. We believe Pallav, Ayan and Jasmeet can build a world-class product company out of India serving this sizeable and growing global market,” said Suresh Shanmugham, Managing Partner, Saama Capital.

“Kruzr is leveraging the latest advances in mobile, big data, and AI to build a unique preventive driving technology that will save lives and help motor insurance companies design personalized policies. I’ve watched the Kruzr team learn and iterate to build traction with the world top insurers & am excited about the future ahead”, said Vaibhav Domkundwar of Better Capital.

Kruzr is positioned as the world’s first technology powered smart driving assistant and is designed to automate driver safety. The mobile app automatically detects driving and begins to play the role of your driving assistant. It filters out all important calls and messages, thus reducing distraction while driving, one of the major causes for road traffic incidents across the globe.

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Suman Chaudhary
An engineer by education and writer by profession, Suman keeps tab on startup ecosystem of India and leads the research team of IndiaWeb2 for covering funding deals, merger & acquisition and market reports.

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