Ecommerce India

Xiaomi Launches its Cross-Border E-Commerce Platform ‘ShareSave’ in India

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Chinese electronics giant Xiaomi has introduced a new e-commerce platform called ShareSave, which is currently limited to India only. Xiaomi ShareSave aims to offers a quick and efficient way to order Xiaomi-ecosystem products that have not been released outside China. The company is using social e-commerce as the core model for the platform, which will allow the users to make outright purchases or pair their orders with friends and family to get discounts.

Currently, ShareSave is only available as an Android app and there is no mention by Xiaomi if it will also launch web version and iOS app, or not.

According to an official blog post of Xiaomi, the company is hoping to provide its fans with a convenient and affordable way to order Mi ecosystem devices that have just been released in China with the Xiaomi ShareSave. It is a global initiative with India being the launch market. The company has plans to expand it to other markets in the future.

ShareSave has three kinds of purchase modes as below:

  1. Pair-up – Buy with a friend to get an exclusive discount for both.
  2. Drop – Up to 100% price drop when enough friends and family join the drop group.
  3. Kickstart – Contribute $0.2 to back your favorite products and get up to 10 times the reward.

Xiaomi, which had launched its crowdfunding programme ‘Mi Crowdfunding’ in India, last year, has incubated and partnered with more than 100 Internet of Things (IoT) and lifestyle companies. With more than 132 million connected devices (excluding smartphones and laptops), Xiaomi has the world’s largest consumer IoT platform.

Some of the currently available products on Xiaomi ShareSave are Mi x Wiha Precision Screwdriver, Yeelight LED Light Bulb (Color), and Soocas Sonic Electric Toothbrush X1 Lite. The company promises to provide full local support for all the products purchased through the platform and a doorstep delivery.

As we mentioned earlier, Xiaomi ShareSave is only available as an Android app right now. You can head over to Google Play to download the official app.

“Xiaomi strongly believes in the power of communities and Mi Fans, and the social aspect of ShareSave is a perfect reflection of this. ShareSave allows for a place where Mi Fans connect, enjoy and share a unique #SharetoSave shopping experience. It also serves as a testing ground for key markets, allowing Xiaomi to learn more about the local demand for various types of product,” the company wrote in the blog post.

Last year in April, Xiaomi

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Suman Chaudhary
An engineer by education and writer by profession, Suman keeps tab on startup ecosystem of India and leads the research team of IndiaWeb2 for covering funding deals, merger & acquisition and market reports.

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