Riding on the wave of mobile internet revolution and e-commerce boom in recent years, India is witnessing an exponential growth in the smartphone category across geographies. With deeper penetration of telecom services both at the urban and grassroot levels, the market has spurred a lot of smartphone brands to cater to the price-sensitive Indian consumer with affordable devices.
91mobiles.com has analysed the research habits of consumers on its platform to draw up insights on how Indians bought smartphones in 2018. With 25 million monthly visitors, averaging more than 800,000 people daily who visit the platform to decide which phone to buy, 91mobiles has seen that Xiaomi is the most popular brand in terms of search volumes, followed by Samsung and OPPO.
Here are some of the key insights pertaining to 2018, drawn from the consumer research behaviour on 91mobiles:
“As features like multiple cameras, in-screen fingerprint scanners and punch-hole displays become more commonplace in mid-range devices, consumers would increasingly look for more points of differentiation in their next smartphone purchase. 91mobiles is uniquely positioned to capture and analyse user behaviour, and our data indicates that 2019 could mark an inflection point for the features and capability one can expect from smartphones across price bands.” said Nitin Mathur, Co-founder of 91mobiles.com.
With four minutes average time spent per visitor on the platform, 91mobiles.com has driven USD 100 million plus in sales (in 2018) through various e-commerce stores from people who researched their purchases on 91mobiles site.
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