Health and wellness startup Cure.fit has made one more acquisition, which is of Seraniti, a Bengaluru based pioneering integrated mental wellness platform. Seraniti clinics at Bengaluru and Pune have re-branded under the Cure.fit banner as Mind.fit, the startup’s dedicated mental wellness vertical offering online and offline yoga, meditation and therapy services.
The move consolidates Cure.fit’s leadership as an Omni channel holistic healthcare provider. Over the past two years since its inception, Cure.fit has leveraged technology to build four distinctive preventive and therapeutic health and fitness products with high cross use among customers – gyms under Cult.fit, nutritive food under Eat.fit, primary care under Care.fit and mental wellness under Mind.fit. Mind.fit is India’s largest Yoga Chain with a membership of about 11,000, conducting 160 classes/day across its 70+ centres. Seraniti is Cure.fit’s second acquisition for the Mind.fit vertical after the integration of a1000 yoga in 2017.
Founded in 2016 by award-winning mental health practioner and Cure.fit’s mental wellness expert Dr. Shyam Bhat, Seraniti was established as the first-of-its kind platform offering psychotherapy services that integrates Eastern and Western philosophies to address the rising incidence of depression and other mental health issues in today’s urban Indian setting.
Serviced by 15 therapists, Seraniti currently undertakes over 500 active sessions a month in both its Bengaluru and Pune centres. As part of the post-acquisition process, all Seraniti’s customers will seamlessly transition to the Mind.fit fold. Apart from new benefits including better pricing, access to Mind.fit yoga and meditation centres and DIY tutorials, and appointment booking though the Cure.fit app, Seraniti customers will gain the opportunity of engaging with Cure.fit’s holistic health approach, where nutrition and physical health form a crucial part of mental wellness.
With ease of access being one of Cure.fit’s core differentiators, users can customize any format of mental fitness that they deem comfortable. Whether it is stress reduction, improving sleep and focus, reducing anxiety, or exercising body-mind combined, customers can avail Do-It-Yourself Mind.fit tutorials on the app or book online therapy sessions from anywhere in the world.
Commenting on the acquisition, Ankit Nagori, Co-Founder, Cure.fit, said, “The driving philosophy of Cure.fit is to transform the approach to health and fitness in India. With over 50 million people suffering from depression and anxiety disorders, India is set to face a mental health crisis that will particularly affect the millennial population, who form our target demographic. Mental wellness is one of the core pillars of the Cure.fit model. The addition of Seraniti is an important milestone as it fortifies the Mind.fit portfolio and allow us to enhance awareness and access to quality preventive and therapeutic mental health management to our growing customer base. Since our products are designed to work cohesively for all-round wellbeing, our customers are nudged to assimilate the same approach as a part of their fitness routine”.
In May this year, in one of the largest consolidations in the fitness industry in India, Cure.Fit and funds managed by Oaktree Capital Management have had merged Cult.fit of Cure.fit and Fitness First business. Oaktree was a majority shareholder of Fitness First India while Cultfit Healthcare Pvt Ltd is a subsidiary of Cure.Fit.