Bangalore-based, Techstars funded company Spoonshot (formerly dishq), a personalized food recommendation engine, has acquired Hyderabad-based restaurant analytics startup Brisky, announced the company.
The financial details of the deal have not been disclosed.
Brisky was founded by Rajesh Bhutada and Jatin Bhatia in 2015 as a nightlife booking platform. They pivoted in 2017 to a restaurant analytics startup and raised an angel investment from the Spark10 accelerator, Atal Malviya, Vivek Nama, Suren Marumamula, Deepak Ambvani and Abhinav Mannepalli last year.
“We have observed that the restaurant industry has always had a great desire to adopt new technologies and make data-driven decisions. However, they are not willing to put the effort of going through charts, deriving correlations and splicing data sets to get the insights. What they are looking for is someone to tell them what actions they should take.” said Rajesh Bhutada, CEO, Brisky
Brisky collates customer engagement data from various touch points and acts as a virtual consultant for restaurants, suggesting actions to take, such as targeting the right set of guests for a particular offer/event, studying customer feedback and highlighting the grey areas that need improving to attract positive reviews, and recommending steps that restaurants should take in order to increase guest loyalty.
“The way Brisky has approached this problem has impressed all of us at Spoonshot. They have come up with such an intelligent product that truly helps restaurants and bars understand their customers, and quickly highlights the areas that need attention” said Kishan Vasani, CEO, Spoonshot Inc.
In a short period of time after completing the POC in July 2017, Brisky has more than 100 restaurant brands in India as their customers. With this acquisition, Spoonshot plans to leverage its taste prediction and food trends technology to further strengthen Brisky’s capabilities in providing insights to the restaurant industry across US and India.
Founded in 2015, by Sai Sreenivas Kodur (ex Zomato) and Kishan Vasani (ex Just Eat), Spoonshot leverages food science and artificial intelligence to predict consumer taste and food trends. It is a taste AI company backed by prominent investors like TechStars and Arts Alliance.
Spoonshot has raised $560,000 in total from venture funding. In August last year, it raised $120,000 from Zeroth.ai, followed by $400,000 in pre-seed funding from from TechStars Farm to Fork accelerator and Arts Alliance, in July this year.
While the majority of the Spoonshot team is based at the company HQ in Bengaluru, India, the startup also has its presence in London, UK, and a US office in St. Paul, MN.
[Top Featued Image – Medium.com/@spoonshot]
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