Indian actress popular in both Hollywood & Bollywood, Priyanka Chopra, is now a tech investor too joining the likes of Hollywood’s Ashton Kutcher and Bollywood’s Sushant Singh Rajput, who are also tech startups investors apart from pursuing their acting career.
According to reports, Priyanka has invested in a San Francisco-based coding education startup called Holberton School, which is a project-based alternative to college for the next generation of software engineers. Founded by Holberton is backed by Trinity Ventures, a California-based early stage venture capital firm as well as by Omidyar Network.
The other investment of Priyanka is Bumble, a dating and social media app, which was founded by Whitney Wolfe Herd, who is a co-founder of popular dating app Tinder. Bumble will be launched in India by Priyanka herself in coming months.
A new chapter for me! I am so excited to partner with @bumble and @holbertonschool as an investor. I’m honored to join two companies that strive to expand gender diversity in the tech space, and make a social impact for the greater good… let’s do this!! pic.twitter.com/xBdC13XE0n
— PRIYANKA (@priyankachopra) October 4, 2018
Besides Bumble’s founder herself, Priyanka was one of the high-profile women who had helped Bumble to kickstart its networking app, Bumble Bizz, in October 2017.
Wolfe Herd said the challenge in entering the Indian market is “localizing the experience and attracting women” — an area in which Chopra will help, reported CNN.
Bumble has taken on Priyanka Chopra not just an investor but advisor too, and with her help the the company plans to enter the Indian market this year.
Interestingly, Priyanka’s manager, Anjula Acharia, is also an investor and adviser to Bumble.
Bumble created versions of its app in Hindi and “Hinglish”, adapted its marketing to suit the Indian market, and adjusted its user interface and matching algorithm for India’s levels of network connectivity. Tinder, for comparison, offers its app in four languages in India.
The app, Herd told CNN, will need Indian women to only fill in the first initial of their name and not their full names. The dating app will also ensure ways to report “bad behavior”.
Notably, Bumble founder & CEO Wolfe Herd was named one of Business Insider’s 30 Most Important Women Under 30 In Tech in 2014.
Wolfe Herd had left Tinder in 2014 largely due to growing tensions with other company executives. She even filed a lawsuit against Tinder for sexual harassment andreportedly received a more than $1 million settlement in addition to stock in the company.
With these two investments, Priyanka has joined the league of bollywood celebrities running/backing tech ventures including Anil Kapoor (Indi.com), Farhan Akhtar (Flickbay), Kunal Kapoor (Ketto.org), and Sushant Singh Rajput.
In May this year, Bollywood actor Sushant Singh Rajput had too announced the launch of Innsaei Ventures, a tech venture startup which will look to bring socio-economic and developmental transformation through intellectual property powered by emerging technologies.