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Two years back global e-commerce giant Amazon, in its biggest announcement, lunched Amazon Go, a new kind of brick-n-mortar shopping store featuring the world’s most advanced shopping technology with no queening up for checkout required just walk out shopping experience, simply use the mobile app to enter the store, take the products you want, and go!.

As India has still to wait for Amazon Go to arrive in the country, a Kochi, Kerala-based startup called Nayasale Retail Pvt Ltd. is set to launch a fully automated live store called ‘Watasale’, which is modelled on Amazon Go and will make use of cutting-edge technologies like artificial intelligence, computer vision, deep learning, and sensor fusion to provide the customers with a hassle-free shopping experience.

How Watasale Works

Watasale is a fully autonomous unmanned store. The customer can walk into the store with their mobile, take the product and just walk away! That’s it. No cashier, no scanning, no waiting in line. The customer scans the QR generated in Watasale app to enter and after you are done with the shopping, you can pick the items and just leave. The bill will be deducted from your credit/ debit card or mobile wallet linked to the app.

According to Rajesh Malamal, CMO of watasale, the watasale concept can be used in retailing any product ranging from ice-creams to packed items.

Moreover as Watasale stores can be installed in any locations, store owners and managers can also use this concept and have a breather into their otherwise monotonous lives by automating store process and use manpower for more productive off store works.

Watasale which opened its first store in Kochi plans to expand to other cities including Bengaluru and New Delhi in the near future.

Future Plans

Watasale is planning to come up with the next generation automated online delivery to customer doorsteps using automated delivery robots. The startup envisions opening 1000’s of stores in various horizontal markets all across the world.

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IW2 Research Team
A group of researchers at IndianWeb2.com including the Editor.

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